Toyota Business Plan - 834 Words

Toyota is the leader of the hybrid technology with its Prius. The Prius was the world’s first mass-produced hybrid car (Case, paragraph 2, ‘The Prius†¦higher speeds.’). Toyota used the Prius as the centre-piece of their campaign to give themselves a more environmental image compared to their rivals. The reason why the Prius was such a success and other hybrid models were having troubles to get buyers, is that the buyers of the Prius want to make a statement about themselves. They want to show people that they are more environmentally aware then other people. Toyota recently had some troubles with their cars in 2010 (Case, paragraph 7, ‘In 2010†¦brake problems.’). They had to re-call 437,000 hybrid cars because of some brake†¦show more content†¦As mentioned in the second paragraph, Toyota had some setbacks to deal with. In 2010 they had to re-call 437,000 hybrid cars, which started some concerns over the Prius’ safet y and it threatened to undermine Toyota’s reputation in Toyota’s home market Japan (Case, paragraph 7, ‘Concerns over†¦unintended acceleration.’). Because of this, it is easy for other companies to satisfy the same demand. If Toyota starts selling fully electric cars, the threat of substitutes won’t be as high as it is now because it is more difficult for other companies to satisfy this demand. If you look at the analysis from the Five Forces Model, you can conclude that it would be best for Toyota to invest in new technology. The threat of new entrants won’t be as high because the technology is new and not every company can take over this technology straight away. My advice, therefore, would be to start investing in new technology so they are able to produce fully electric cars. If they do this, the company will become the leader in this industry because no other company has used this technology already and they will keep the leadersh ip in green carShow MoreRelatedGreen Cabs Case Study1663 Words   |  7 PagesMANT 303 – Entrepreneurship Assignment One – Green Cabs case study 1. Green Cabs has many opportunities to grow their business into other locations and also diversify into other services (e.g. courier services, shuttles, vans). They have resisted these opportunities to date. Should Green Cabs be taking these growth opportunities? Why or why not? I believe the decision to expand areas of Green Cabs opertaions is one that Callum Brown should offer more thought. Green Cabs currently possessesRead MoreToyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan3114 Words   |  13 Pages{draw:g} Contents Executive Summary *â€Å"Toyota Service Management and Project Implementation Plan*† Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the â€Å"SWOT† analysis in order to understand the strengths, weaknesses of the organisation andRead MoreToyota Motor Corporation: SWOT Analysis and Development of a Marketing Strategy1261 Words   |  5 PagesStrategy for Toyota Motor Corporation: Toyota Motor Corporation can largely be regarded as a success story because the firm has personified the success of Japanese automakers in the global auto market. Based on an analysis by the Economist Intelligence Unit, the company has developed to become a constant leader in customer satisfaction (Toyota Motor Corporation A Success Story par, 1). The increased customer satisfaction emanates from the fact that Toyota has lent its name to the Toyota ProductionRead MoreToyota1690 Words   |  7 PagesToyota Disaster Recovery Laxmi Prasanna Thipparthi Wilmington University Table Contents Abstract--------------------------------------------------------------------------------------------3 Toyota Disaster Recovery ------------------------------------------------------------------------4 Disaster Recovery-------------------------------------------------------------------------------5 Effects due to Disaster Recovery--------------------------------------------------------------6 Read MoreToyota Corporation1654 Words   |  7 PagesRunning Head: MARKETING PLAN Introduction The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful andRead MoreToyota s Global Sustainability1368 Words   |  6 PagesToyota s Global Sustainability For this Capstone Project, a foreign company (Toyota Motor Corporation) was chosen that trades on the New York Stock Exchange. This paper will outline how Toyota has become one of the world’s leading brands through the fruitful use of its global strategies. As a result, the main focus of this project will be on Toyota s global sustainability. Part One: Overview of Toyota Toyota Motor Corporation, (in short: Toyota) was founded in 1937 in Japan. It is one of theRead MoreImpact Of Management On The Globalization Of Business1374 Words   |  6 Pages Impact of management in the globalization of business Ruth Wills University of the People Abstract The purpose of this paper is to show impact of management in the globalization of business. The following topics are addressed in this paper: 1. Definition of Multi-National Corporation 2. Cultures and Norms 3. Management Style and Culture Shock 4. Management Style of a Multi-National Corporation : Toyota Motors 5. Ethical and Economic challenges faced Multinational CorporationRead MoreToyota Motor Corporation : The Leading Automotive Company Essay1520 Words   |  7 PagesIntroduction and company overview Toyota Motor Corporation is the leading automotive company in Japan, headquartered in Aichi Prefecture, Tokyo. Toyota is one of the strongest competitive companies and is the top ten automotive companies in the world. They may be the second largest supplier of cars in the world, but they are the most profitable company in the world. The firm has fifty-four overseas manufacturing companies in twenty-eight countries and regions that employ about three hundred and thirty-eightRead MoreToyota s Performance Using Evaluation And Control Techniques1309 Words   |  6 Pages1. Introduction. Toyota, one of the biggest car makers in the world, is famous for its effective manufacturing and costing systems which have served as role models for many companies on an international scale. One of its most popular manufacturing and costing systems is the Toyota Production System (TPS), launched in the 1980s. Toyota Production System (TPS) is based on a form of lean manufacturing and accounting, first developed and used by Ford Motor Company in the 1920s (Iuga and Kifor, 2013)Read MoreThe Business Strategy Of Toyota1318 Words   |  6 Pagesconsumer satisfaction. The other strategy of Toyota is Jikoda under which the company uses a quality control process with principles such as correcting and fixing the immediate condition, detecting abnormalities and stopping it immediately and lastly, investigating the root reasons for problems and installing the countermeasure quickly. The other business strategy is Kanban. It is also the important tool of Just in time system. It includes signals used by Toyota to replenish the products and materials