A balance scorecard analysis of compaq computer corparation

Compaq which comes from two words COMPatibility And Quality was founded in 1982 by Rod Canion, Jim Harris and Bill Murto with each of them investing $ 1,000 as starting capital for the organization.They tapped two key marketing executive from IBM company (Jim D’Arezzo and Sparky Sparks) in the early eighties who really helped in the positioning of Compaq as a household brand name in its early years with the assistance of other executives such as Ross A. Cooley, Michael Swavely, Mr. Colley.  Over the years, it grew to become one of the most successful PC manufactures company with a commanding market share and knocking out some of its competitors along the way. However it later merged with its biggest competitor in 2001.GROWTH OF COMPAQHaving being founded in 1982, Compaq announced its first product (Compaq Portable) in November 1982 which was released to the market in 1983. this was a start with a success being able to sell out 53,000 units in its first year at a price of $29 95. This was the start of the rolling of f of a number of its product which included the Compaq Deskpro in 1984, the Compaq Deskpro386 in 1986 and the Systempro (a server) in 1989. Compaq Deskpro 386 was an even bigger success and a mile stone as Compaq was able to set itself as a supplier of choice making IBM lose its image of technical leadership.The early 90s was Compaq dominating the market for servers driving off quite a number of competitors off the market in a price war. The late 90s was Compaq buying other technology companies becoming the second largest computer maker in the world.Things changed in 2001 as Compaq went into a merger with Hewlett-Packard changing their symbols from CPQ and HWP respectively to HPQ. Just like every other corporate merger, the merger between Compaq and Hewlett-Packard was faced with difficulties but this was worse as the two were global giants in the technical industry with the biggest challenge being bringing them together ‘without sacrif icing the customer-centric approach that divided them’.BALANCE SCORECARD‘A balance scorecard is a strategic planning and management system that is used extensively in business industry, government and non profit organizations worldwide to align business activities to the vision and strategy of the organization, improving internal and external communication and monitor organization.This tends to transform the organization strategic plan from an attractive but passive document into one that the organization uses on a day basis in its decision making’. (Balance Scorecard Institute 2008)Kaplan and Norton developed and linked it to firms’ strategic objectives to performance measurement. They also recommended broadening the scope of the measures to include

Employee Behavior

Proper understanding of employee behavior in a workplace is key to maximizing the potential of an organization. Proponents of scientific behavioral approach argue that, the use of scientific methods in dealing with employee productivity in an organizational set up is the key to success. Behavioral- science approach theorists, Mary Parker Follet, Hugo Munsterberg and Elton Mayo laid much emphasis on the human and psychological factors which are likely to effect the workers. Considerable notions of these theories are employee relationship and motivation, information processing and organizational development. The trio are considered pioneers in the field of organizational psychology and behavioral approaches in the theories of management. Follet is an American social worker, a pioneer in the organizational theory and organizational behavior fields also a management consultant. Her theory criticized the micromanagement of employees and argued that, managers should stop being authoritative but instead, grant their employees the freedom to collaborate, socialize and work in teams with minimal supervision. Munsterberg, on the other hand argued that hiring of workers with the right personality and mental capabilities for performing certain jobs is key. Moreover, increased employee motivation, job performance and employee retention is very imperative. His theory suggests that matching of the correct jobs and skills to employee personality very significant for employee productivity. Elton Mayo, the founder of human relations movement is best known for Hawthorne studies which was conducted at western electric company. His theory was based on the soft ways for successful management. He recommended that individual's work performance depends on both social matters and job satisfaction. He contributed significantly on behaviorism movement in the management field. However, despite of criticisms from other proponents such as Marx, Weber and Taylor, modern behavioral pioneers, Follet, Munsterberg and Mayo contributed immensely on the contemporary management perspectives. Their arguments that successful management stem from understanding how best to treat and motivate employees upholds. Furthermore, application of the theories has made employees to become more efficient in their jobs.Organizational structure.Organizational structure defines how organizational activities are coordinated, and directing supervisions of the allocated tasks towards the achievement of organizational goals. Major types of organizational structure includes functional, divisional and matrix. Functional structure refers to grouping of the organization departments according to purposes. It is useful for small organizations with flexible departments which can solely rely on the skills, talents and knowledge of employees. Divisional structure is used by large organizations which operates in different geographical areas. The organization is divided into divisions which areas separately managed towards achieving the common set goals. It is useful in the sense that its desires can be met rapidly and more specifically since each division operates independently. Last but not least is the matrix organizational structure. This forms a combination of both functional and divisional structures. It is typically used in large multinational organizations and enjoys the benefits of both functional and divisional structure under one umbrella. Personality test Everyone in a work place possesses different personalities. The use of personality test immensely employs the use of the big five personality traits which includes openness, extraversion, agreeableness, conscientiousness and neuroticism. In a work place, personality traits can help in revealing strengths and weaknesses of the employees. Moreover, it helps in determining levels of emotional intelligence among employees, a key tool for efficient communication. In addition to this, personality traits helps in creating awareness and enhancing excellent team work among employees. Finally, personality traits it helps in promoting deeper understanding of employee capabilities based on their strengths and capabilities, thus making it easier to delegate the duties. Perceptional DistortionsPerceptual distortions refers to the variations of a person's response to a stimulus from the common perception. Majorly, it occurs as a result of intellectual biasness of an individual. The major causes of perceptual distortions includes but not limited to stereotyping, halo effect, pre-deposition, recency effect, pre-deposition effect, primacy effect and prejudice. An example of perceptual distortion is that of an individual who is suffering from anorexia and holds a biased self-image. Such people see their bodies as overweighed and unsightly whereas others perceive them as the undernourished as well as underweighted. Impression Management Motives and Basic Governing FactorsImpression management refers to a self-presentation system which focuses on improving a person's image in the eyes of others. Typically, it refers to a process in which people attempt to influence the perception of others. Managers synonymously implement the use of impression management to present themselves to their employees, the public and to their peers as a way of influencing the perceptions of their appearance. The underlying motives and basic governing factors of impression management culminates on the awareness of being a potential monitoring instrument and the kind social status. Additionally, cultural norms, personal goals and social perspectives forms other impression motives and governing factors for managers. The duo reveals the assertions which leads to a dynamic way of presentational aspects. Managers tend to impress their employees, peers and the public through the types of clothes they put on, which have specific designs and fashions. Politicians wear nice suits, curries an expensive suitcase and move in expensive cars so as to impress the public as they woe for votes. Christianity is another strategy used by managers to impress peers and the public alleging that their ways are pure. Workplace Stress.Stress refers to a hypersensitive response of the body to any kind of emotional strain. It occurs as a result of personal conflict between the job workload or demands and the little amount of time an employee has to meet these demands, hence lack of control. The common demands that may lead to stress in the workplace includes poor organization of the work, poor work design, poor working conditions, poor management and lack of supervisory support. Moreover, job monotony and excessive work load are also sources of stress in a workstation. The general responses to stress that can be experienced are majorly classified into physical, Emotional responses. Physical stress occurs in the general body and includes pains, aches and other diseases that may be caused by stress. Physical stress is accompanied by frequent headaches, chest problems, back pain and aching stomach. It is also characterized by insufficient sleep and high blood pressure. On the other hand, Emotional responses are experiences involving feelings and thoughts during stressful circumstances. Such responses include depression and anxiety, withdrawing socially and becoming more forgetful. Anger, lack of focus and becoming more restless are other emotional responses to stress. Too much stress is fatal and prevention measures should be put in place. In order to deal with stress, one should first trace the origin and know the causes of stress and develop healthy responses to curb the situation. Relaxing the mind and having sufficient sleep are important techniques suppressing stress. Avoid being lonely, talk to other people and seek for their help. Finally, talking to the supervisor about the stressing issue can help solve the situation. This can be done improving the working environment and the working conditions. Employee Behavior A proper understanding of employee behavior in a workplace is key to maximizing the potential of an organization. Proponents of scientific behavioral approach argue that the use of scientific methods in dealing with employee productivity in an organizational set up is the key to success. Behavioral- science approach theorists, Mary Parker Follet, Hugo Munsterberg and Elton Mayo laid much emphasis on the human and psychological factors which are likely to affect the workers. Considerable notions of these theories illuminate employee relationship and motivation, information processing and organizational development. The trio is considered the founders of organizational psychology and behavioral approaches in the theories of management.Follet is an American social worker, a pioneer in the organizational theory and organizational behavior fields also a management consultant. Her theory criticized the poor handling of employees and argued that managers should stop being authoritative but instead, grant their employees the freedom to collaborate, socialize and work in teams with minimal supervision. Munsterberg, on the other hand, argued that hiring of workers with the right personality and mental capabilities for performing certain jobs is key. Moreover, increased employee motivation, job performance, and employee retention are very imperative. His theory suggests that matching of the correct jobs and skills to employee personality very significant for the employee performance. Elton Mayo, who started human relations movement is best known for Hawthorne studies which were conducted at the western electric company. His theory was based on the soft ways for successful management. He recommended that individual's work performance depends on both social matters and job satisfaction. He contributed significantly to behaviorism movement in the management field. However, despite criticisms from other proponents such as Marx, Weber, and Taylor, modern behavioral pioneers, Follet, Munsterberg and Mayo contributed immensely to the modern viewpoints in management. Their arguments that successful management stems from understanding how best to treat and motivate employees upholds. Furthermore, application of the theories has made employees become more efficient in their jobs.Q2: Organizational structureOrganizational structure defines how organizational activities are coordinated, and directing supervisions of the allocated tasks towards the achievement of organizational goals. Major types of the organizational structure include functional, divisional and matrix. Functional structure refers to the grouping of the organization departments according to purposes. It is useful for small organizations with flexible departments which can solely rely on the skills, talents, and knowledge of employees. Divisional structure is used by large organizations which operate in different geographical areas. The organization is divided into divisions which areas separately managed towards achieving the common set goals. It is useful in the sense that its desires can be met rapidly and more specifically since each division operates independently. Last but not least is the matrix organizational structure. This forms a combination of both functional and divisional structures. It is typically used in large multinational organizations and enjoys the benefits of both functional and divisional structure under one umbrella.Q3: Personality testEveryone in a workplace possesses different personalities. The use of personality test immensely employs the use of the big five personality traits which includes openness, extraversion, agreeableness, conscientiousness, and neuroticism. In a workplace, personality traits can help in revealing strengths and weaknesses of the employees. Moreover, it helps in determining levels of emotional intelligence among employees, a key tool for effective communication. In addition to this, personality traits help in creating awareness and enhancing excellent teamwork among employees. Finally, personality traits it helps in promoting a deeper understanding of employee capabilities based on their strengths and capabilities, thus making it easier to delegate the duties. Q4: Perceptional DistortionsPerceptual distortions refer to the variations of a person's response to a stimulus from the common perception. Majorly, it occurs as a result of intellectual biases of an individual. The major causes of perceptual distortions include but not limited to stereotyping, halo effect, pre-deposition, recency effect, pre-deposition effect, primacy effect, and prejudice. An example of perceptual distortion is that of an individual who is suffering from anorexia and holds a biased self-image. Such people see their bodies as overweighed and unsightly whereas others perceive them as the undernourished as well as underweighted. Q5: Impression Management Motives and Basic Governing FactorsImpression management refers to a self-presentation system which focuses on improving a person's image in the eyes of others. Typically, it refers to a process in which people attempt to influence the perception of others. Managers synonymously implement the use of impression management to present themselves to their employees, the public and to their peers as a way of impelling the insights of their appearance. The underlying motives and basic governing factors of impression management culminates in the awareness of being a potential monitoring instrument and the kind social status. Additionally, cultural norms, personal goals, and social perspectives form other impression motives and governing factors for managers. The duo reveals the assertions, which leads to a dynamic way of presentational aspects. Managers tend to impress their employees, peers and the public through the types of clothes they put on, which have specific designs and fashions. Politicians wear nice suits, carries an expensive suitcase and move inexpensive cars so as to impress the public as they woe for votes. Christianity is another strategy used by managers to impress peers and the public alleging that their ways are pure. Q6: Workplace StressStress refers to a hypersensitive response of the body to any kind of emotional strain. It occurs as a result of personal conflict between the job workload or demands and the little amount of time an employee has to meet these demands, hence lack of control. The common demands that may lead to stress in the workplace include poor organization of the work, poor work design, poor working conditions, poor management and lack of supervisory support. Moreover, job monotony and excessive workload are also sources of stress in a workstation. The general responses to stress that can be experienced are majorly classified into physical, Emotional responses. Physical stress occurs in the general body and includes pains, aches and other diseases that may be caused by stress. Physical stress is accompanied by frequent headaches, chest problems, back pain and aching stomach. It is also characterized by insufficient sleep and high blood pressure. On the other hand, Emotional responses are experiences involving feelings and thoughts during stressful circumstances. Such responses include depression and anxiety, withdrawing socially and becoming more forgetful. Anger, lack of focus and becoming more restless are other emotional responses to stress. Too much stress is fatal and prevention measures should be put in place. In order to deal with stress, one should first trace the origin and know the causes of stress and develop healthy responses to curb the situation. Relaxing the mind and having sufficient sleep are important techniques suppressing stress. Avoid being lonely, talk to other people and seek for their help. Finally, talking to the supervisor about the stressing issue can help solve the situation. This can be perfected by improving working conditions.

HISTORY (1861-1992) Research Paper Example | Topics and Well Written Essays - 1000 words

HISTORY (1861-1992) - Research Paper Example Du Bois used mostly his own experiences of being an African-American in an American society to develop the essays and illustrate the conditions of the souls of those African-American and outline how their living conditions felt. In the forethought to the book where Du Bois offers a brief introduction, he says, 'Herein lie buried many things which if read with patience may show the strange meaning of being black here in the dawning of the Twentieth Century.' (Du Bois, Forethought). This book was an essential insight into the souls of the black folk, standing not only for its time, but perhaps holding true even today, despite considerable progress and change. This essay aims to examine that proposition and prove that it is indeed true. In the aforementioned forethought, Du Bois laid down the foundation of the theme the rest of the book was to focus on, and through which he explains the conditions of those African-Americans. He does so by referencing to a certain Veil (with the V capita lized to indicate its being an entity of its own and not just a commonplace divide) that divided or partitioned the African-American man from his American surroundings. He compares the veil to a certain line that divides color, or a color line, as he also calls it, and says that every African-American lives within it and views his world in reference to it. Elaborating on this veil, he further goes on to say in the following chapter, when relating an experience as a little boy where he was forced to acknowledge his being different, and where he realized the existance of this veil first, that â€Å"... it dawned upon me with a certain suddenness that I was different from the others; or like, may-hap, in heart and life and longing, but shut out from their world by a vast veil. I had thereafter no desire to tear down that veil, to creep through; I held all beyond it in common contempt and lived above it†¦.† (Du Bois, Chapter 1). But he goes on to say that even though he in h is own vision had decided to keep all beyond it in contempt and beat them all, he realized that he could not, for everything was theirs to own, and he could merely desire to own it from them. With a poverty rate that's almost double than that for white Americans (O'Hare, 2009) is that not something many under-privileged African-American youths of today can also relate to? Du Bois further remarked at how it felt to be an outcast, or a 'problem', or to be viewed as one, and how as a result of it, he found his peers withdrawing to within this Veil and wasting themselves away in bitterness. Du Bois also says that the reason racism exists and continue to block the inhibition of the African-American man is because of this Veil and the distance and isolation they feel beneath it, a feeling, that despite the democracy and progress is still applicable to and experienced by many (Alexander, 2008). Towards the second half of the book, Du Bois, in his position and time, aimed to minimize this d istance and aura of isolation around the common African-American man living in an American society and says, 'The present generation of Southerners is not responsible for the past, and they should not be blindly hated or blamed for it.' (Du Bois, Chapter 3). He also references the achievements of Booker T. Washington, and said that while he had done much to bring about harmony among the African-American and white American folk, his policies of encouraging African-Americans to give up their political power, civil rights and higher

Effect of the Economic Recession Research Paper Example | Topics and Well Written Essays - 500 words

Effect of the Economic Recession - Research Paper Example Many experts believe that the seeds of this recession lie in the policies of the Federal Reserve Bank of America in the aftermath of the attack on world trade center. The bank feared that the terrorist attack would create a panic in the market and hence will affect U.S. economy. Fearing this, the bank decided to lower the interest rates to a record low level (Makinen, 2011). The effect of this policy was that credit was cheaply available to the people. This situation was misused by Wall Street and many banks such as Fannie Mae and Freddie Mac. What these banks did was to provide people with a very cheap loan on houses that couldn’t have been affordable otherwise. The property market was rising at the time and so huge amount of sub-prime loans were issued to the American people. The people took loans from the banks as they were confident that the rise in house prices would provide them with the money they needed for repayment of a loan. But after some time of the boom, the property market busted. The price of the houses touched a record low and so people started to default on their loans. They didn’t have money to pay back. This meant that the banks who had issued this loan were in deep cash problems. The phenomenon was so huge that first Fannie Mae and Freddie Mac filed for bankruptcy (Jicking, 2007). Next in line was Lehman Brothers which had similar problems. With Lehman Brothers filing for Chapter 11 Bankruptcy, the world was heading towards credit crunch. The banks worldwide didn’t know which bank had how many bad debts to its credit. There was suspicion all around and hence the banks were weary of giving loans to each other. When the banks withheld supply of money in the market, the businesses started to feel the heat. All these events had a ripple effect. There was a reduction in demand and because of this unemployment rates went up in the U.S.

Mass Media paper Essay Example | Topics and Well Written Essays - 500 words

Mass Media paper - Essay Example Living room has the television, outer lawn has the newspaper, car has the radio, mailboxes are full of mailers and journals while office table has the Internet and computer. The penetration is so deep that it won't be an exaggeration to say that no citizen can escape the news, views, and opinions, in different forms from the media. Political field is one such field which encompasses all aspects of our social life. So it is affected the most by media. Media has become an integral part of our lives and therefore they generate popular interest and debate about any social problem that we can think of. Media prospers and becomes more meaningful in a democratic environment like USA, India etc. It provides information: Media provides an access to government decisions and the decision taking process. Media also provides a scope for the public to know as to why the decision taker has taken such a decision. Accountability: Media has the ability to hold government officials accountable - either to the legal system or to public opinion - when they violate the law or when they act in ways that adversely affect people's interests. 3. At times shrewd political parties and politicians manipulate the media to serve their own interests. In fact now there are media channels/ newspapers set up by political parties/ leaders to influence the public opinion.

Law Assignment Example | Topics and Well Written Essays - 500 words

Law - Assignment Example Thus the issues of racial profiling and discrimination are intimidating although Joe was arrested for â€Å"interfering with official police conduct†. The Fourth Amendment of the U.S. Constitution challenges racial profiling and guarantees the safety of U.S. citizens from unreasonable search and seizure without probable cause (Weitzer and Tuch). Those in the enforcement community opposed to racial profiling term the practice unfortunate if ethnic and racial profiling is considered effective and necessary. Although the supporters of this practice content that due to socio-economic and demographic factors crime is reported highly in some communities that feel as a minority, and therefore the profiling cannot be avoided, lest the crime persist. Fundamentally, the case United States v. City of Los Angeles, the United States alleged that the Board of Police Commissioners of the City of Los Angeles and the Los Angeles Police Department (â€Å"LAPD†) engaged in the practice of depriving individuals of constitutional rights by using excessive force, false arrests, improper searches and seizures, all in violation of 14141 42 U.S.C. 14141. From the support of the some officers and a number of community groups and individuals, especially being people of color that attested to have suffered the injustices, formed the basis of the suit against the City defendants. The court on the basis of permissive intervention held that the community interveners had a right of a proposed government decree. Furthermore, it required that the City defendants shall seek declaratory relief from the district court to resolve the issue. Despite Joe’s harassment and eventual arrest for â€Å"interfering with official police conduct†, the police department overlooks the practice terming Officer Jones’s actions as well with official duties. Instead of the authorities being objective about the case, their support for the racial –profiling is unethical; and furthermore

The Chinese Store Giordano Case Study Essay Example | Topics and Well Written Essays - 2000 words

The Chinese Store Giordano Case Study - Essay Example In 1985, Giordano opened its first retail shop in Singapore. It was the beginning for expansion for Giordano. In 1987, the competitive market forced Lai to redefine its corporate strategy and introduce unisex casuals that were attractive and affordable for men, women and children. It was highly innovative and firm used unit sales of value-for-money merchandize as against profit margin to maximize its revenue. The strategy was a huge success helped it to maintain its competitive advantage within the market. Giordano’s expansion also resulted in differentiating its product line into well defined categories and specialized outlets that catered to more trendy casuals and semi formals for men, women and children through its brands like Giordano, Giordano Ladies, Giordano Junior and Blue Star Exchange. Giordano’s corporate strategy is aligned with its corporate vision. It relies on exceptional customer service, quality, knowledge, innovation and simplicity. It judiciously app lies FSA (feasibility, sustainability and acceptability) tools on its strategic options to optimize its productive outcome. It meets the needs of the customers by implementing the desired changes within its operations and production. Its sales team is highly skilled and equipped with socio-psychological tools to deliver exemplary service to its customers. Performance is evaluated not only by the firm’s supervisor and auditors but also by the customers. It believed in limited variety within its core items so it can maintain quality. Knowledge management was critical aspect of its operational success. Giordano continuously strives to learn from its past errors and uses technology extensively to improve and improvise its processes vis-a-vis inventory management, supply chain, analyzing changing trend in customers’ preferences etc. With low inventory and effective supply chain, it is able to provide customers with the latest trend fashion wear. At the same time, using cent ralized distribution system, low store inventory also enables it to exploit store space innovatively that attracts customers. The real time production, based on current sales greatly facilitates in meeting the changing demands of the customers. Moreover, the short cycle of its products save expenses of dead inventory or slow moving inventory, thus making its operations cost effective. Answer 2 According to Kotler and Keller (2012), position is critical element of market that helps create an image that is preferred by customer. The major aim is to ensure that the consumer identifies with the brand when product or service is required. As such, repositioning becomes highly desirable strategy for firms that deal in consumer goods and constantly need to meet the challenges of changing customers’ requirements. Repositioning strategy provides the businesses with great leverage to introduce new products or add value to existing processes or products to meet fast changing dynamics of the markets. In 1987, it had to reposition its strategy of exclusive men’s casuals with unisex clothing to target women’s segment also. With the changing external environment, firms need to adapt new strategies to compete and maintain their niche market position (Kotler et al., 2010). While Giordano’s core competency has always been its customer service, its value-for-money was hugely successful strategic option. In the highly competitive environment of global business, especially when Giordano needs to expand beyond its traditional market of

Williston on Contracts Case Study Example | Topics and Well Written Essays - 500 words

Williston on Contracts - Case Study Example Within a few days after the completion of the agreement, the plaintiff learned that the Government had lessened the amount of asphalt that was predetermined under the contract by around the number of tons of lessening supposed in the complaint. The defendant was directed by the plaintiff advised of its receipt and on the contention that the lessening of asphalt considered under the contract would augment the unit cost in the act of the contract. The defendant replied to the plaintiff confirming the plaintiff’s information concerning the reduction of asphalt required under the contract and promising to submit to the proper Government officials’ requests for increased unit prices. The defendant’s letter was acknowledged and the plaintiff signed its intention of proceeding with performance of the contracts as changed, and express confidence that defendant would adequately present to the Government the plaintiff’s request for an increase in unit prices for wor k under the contract. The defendant later wrote to the plaintiff saying that it had received from the Government a change order providing for the changes in the original contract that resulted in the reduction of the asphalt required The plaintiff sought to recover the expenses incurred in shipping the large asphalt plant to the place of performance of the work and in installing and equipping the plant for the production of 50,000 tons of asphalt. Further, there was a demand for dismantling and returning the asphalt plant to the point from which it was shipped as damages for breach of the contract. RATIONALE: The fundamental basis for an award of damages for contravening a contract is just compensation for losses necessarily flowing from the breach (Lord, 1338). In addition, while the breach of contract gives rise to a right of action, it is nevertheless possible for a breach to occur without causing damage.  

Business Management Essay Example | Topics and Well Written Essays - 250 words

Business Management - Essay Example I believe the demand for Business Management graduates is growing since future business leaders are expected to ensure their organizations adhere to highest ethical principles in their operations in order to ensure good corporate reputation. In addition, business managers should be able to understand the effects economic and technological changes in their businesses and plan effectively in order to meet the changing customer demands.  I have good communication skills and interpersonal skills that will be essential during my study such as writing assignments or forming study groups with my colleagues. I am self-motivated and confident and thus I will take personal responsibility in ensuring that I successfully complete the degree program.  A Business Management degree will immensely assist me understand the business practices and the obligations of businesses to the society. The course will enable me understand numerous business management aspects such as the business environment assessment, planning, budgeting, employee relations and management of conflicting interests. In addition, the business skills such as decision-making, communication, presentation and numeracy are in high demand and this will accord me better employment opportunities and better pay.  I believe a degree in Business Management will prepare me enough to face challenges in the real world and assist my future employers in ensuring ethical business practices. The program will enable me understand the modern business environment and assist my future employer in running a business that is financially viable.

What Is The Most Important Virtue For Human Fulfillment Essay

What Is The Most Important Virtue For Human Fulfillment - Essay Example In the same regard, it is interesting to note the work of four prominent thinkers of their respective times, namely: Descartes, Spinoza, Emerson and Tolstoy, a brief discourse of which is presented hereunder. The stance of Rene Descartes on the said issue can be summarized as, "I think, therefore I am" (Descartes, 1641). Now a very popular statement, this means much more than the literal meaning. This can be taken as the essence of the entire philosophy of Descartes, wherein he began to understand himself by virtue of his thought processes. On the same lines, his thoughts can be extrapolated upon mankind as a whole. The fact of the matter lies in the fact, that man cannot achieve fulfillment if he does not think; this, even as a proposition is considered to be impossible according to the stance of Descartes. By virtue of undertaking things, dealing with them, and ultimately being deceived by them, it becomes all the more evident to man that there is a reality that exists. This reality can be identified with, and the highest virtue can subsequently be attained by means of thinking. Contemplation gives insight, and ultimately self-actualization. There can be no better strength than realizing one's true potential of existence. Ethics by Spinoza Spinoza's views advocate, "All our endeavors or desires so follow from the necessity of our nature" (Spinoza, 1677). This concept given by him refers to the identification of the power that the human being yields and associates from within himself. Whatever one might seek or ask, it is basically a product of how one identifies with the concept of self. The most significant virtue here becomes knowing about oneself. A person, who realizes himself, is truly the most potent of all. Desires, passions and restraints of the material world, can only be understood with reference to the person. Therefore, if and when a person appreciates his own personal standing and inception, it subsequently becomes the greatest source of endowment and fulfillment for the person. Self-Reliance by Ralph Waldo Emerson Ralph Emerson here postulates, "Insist on yourself; never imitate" (Emerson, 1841). This again is a propagation of the belief that an individual should at all times try to be what he/she is, and not impose a figure, picture of personality which is not a true depiction of the same. If one has the tendency to falsify one's self-image, then true actualization of self can never be there. To be able to appreciate and attain the highest order of fulfillment, the greatest virtue here would be to not pay heed to social and extraneous challenges, and keep representing one's own personality as it is. If in the face of conflict, one tends to shy away from the true sense of being, then it can never really come out. Under normal circumstances, it is always simple to portray oneself; however, the true test of character is when there is antagonism, and yet still a person can attain virtue by means of beings what he truly is. The Death of Ivan Ilych by Leo Tolstoy Leo Tolstoy deliberates upon the topic in the following way, "In place of death there was light" (1886). Though this may seem ironically contrary to the actual concept of life itself, yet this line answers probably the greatest mystery of life - death. So is the virtue of human fulfillment embedded in death Not exactly; it is in understanding the concept of death. It refers to establishing a belief that this entire struggle in life is death itself, and the absolute moment of death, is just the termination of this struggle. The ultimate attainment in life

The Biological Approach Essay Example for Free

The Biological Approach Essay One of the most perplexing issues in psychology is understanding the relationship between the mind and the brain. We all recognize that we have conscious awareness of our surroundings, and also of ourselves (self-awareness). It is this experience which has normally been described as the mind. But what is the basis of the mind? Is it the expression of a non-physical soul, or is it a product of physical processes within our body? Philosophers and scientists have been pondering this question for centuries. Explaining the nature of consciousness (that is, the mind) was regarded by William James (one of the great pioneers of psychology) as the most challenging question for psychology to answer. Today, a hundred years after James made that comment, the challenge still exists. Physiological Foundations of Behavior Underlying questions about mind and brain are a number of basic assumptions. Most physiological researchers today are materialists, who see both behavior and consciousness as simply the product of physiological processes. In essence, the brain is the mind. Thus, the task is to identify the structures and processes which produce conscious awareness. Among those who take this approach are James Watson (co-discoverer of DNA) and Dominic Domasio. Both are engaged in research aimed at supporting this view, and their work has drawn public attention. (See references below.) Arrayed against this stance are a number of opponents, who argue the issue on various grounds. Some physiological researchers have adopted a neo-Cartesian position, arguing that consciousness (and therefore the mind) is not localized in any brain structure, and can therefore not be unequivocally proven to be purely physical in nature. Among these are John Eccles, an eminent British researcher, and the late Wilder Penfiel d, a pioneering Canadian neurosurgeon. Another approach to the issue comes from those who connect mind to the sense of self. This idea also has Cartesian overtones, since the self is closely associated with the notion of a soul in traditional thought. While many variants exist, the basic argument is that the self is a phenomenological construction, which is both in continual flux, and yet experienced as an on-going identity. In this view, the mind/self may well be a product of physiological processes, but it is no more synonymous with the underlying structures than a building is synonymous with its builder. Roger Sperry, a pioneer in the study of hemispheric specialization, has described consciousness as an emergent process of the braina product of the whole, whose properties cannot be explained simply by studying the underlying structures. At present, of course, the debate cannot be resolvedthe answer to William James century-old question continues to elude us. Studying Mind and Brain: The Use of Case Studies One of the earliest methods used to explore the workings of the brain was the detailed analysis of clinical patientstypically individuals who had suffered some type of physical trauma. Such case studies have often led to remarkable insights. For example, Pierra Broca in 1861 was able to identify an area of the brain involved with speech production (now called Brocas area) based on studying an individual who for more than thirty years had suffered a fundamental language defect: he could understand spoken language, and could make various sounds, but could not produce coherent speech. Based on his behavioral observations and an anatomic analysis after the patient died, Broca concluded that speech capacity is located in the third convolution of the frontal lobe of the left hemisphere. This represented a dramatic advance in physiological understandingforming a direct connection between the structure of the brain and behavior. In addition, Broca saw the broader implications of his analysis, asserting that all behavior can be associated to some specific mechanism/structure in the braina concept called localization of function. Over time, researchers have used case studies to gather further support for this principle. Today, other techniques have provided new ways to study the functions of the brain, but case studies still provide insights, as well as fascinating reading. The Case of Phineas Gage One of the best-known clinical cases involved a dramatic injury to an unfortunate railroad worker, Phineas Gage. One day in 1848, he was working on track construction near Cavendish, Vermont. While Gage was placing an explosive charge, a spark of metal against rock set off the charge, sending a long metal tamping rod flying upwards. The rod entered Gages head just below the left eye, and exited from the tob of his skull, somewhat forward of left center. Remarkably, Gage survived (though he was blinded in his left eye). Even more remarkably, his behavior changed dramatically. Whereas Gage had previously been likeable and responsible, he became erratic, and given to terrible fits of temper. Sadly, he spent his remaining years wandering around the United States, displaying the hole in his skull and the iron rod which had brought him such grief. Gages story has been a source of endless fascination ever since. (His skull, and the iron rod, are still on display in the Harvard Medical School museum.) Given the pathway of the rod through his head, it would seem that the injury extensively damaged the association areas of the left frontal lobe. The behavioral changes, especially in emotionality, have been used as evidence that this region is involved in the expression of emotion. (A view seconded by advocates of frontal lobotomies in the 1940s and 50s.) Drugs and Behavior As discussed in the text, psychoactive drugs affect behavior by affecting neural activity. Drugs may do this in various ways (for example, mimicing a natural neurotransmitter, or altering its normal function and metabolism), and many drugs affect a variety of different types of neurons in various parts of the brain. Consequently, it can be difficult to pinpoint precisely how a drug works. This is one reason new drugs must go through extensive laboratory and clinical testing before they are approved for public use. The difficulties are further compounded when dealing with illicit drugs, sold on the street. Because there is no mechanism for quality control, users may receive drugs of varying potency and purityand in some cases, what is sold is not even what it is claimed to be. (For example, a combination of strychnine and milk powder has been sold as heroin, and various substances have been sold as MDMA or ecstasy.) Consequently, street drugs pose two concerns: the effects of the drug (including long-term effects) may not be well understood, and the risks associated with taking something whose true content is uncertain. Note that these concerns have nothing to do with moral attitudes towards drug use: they represent practical concerns about the use of illicit psychoactive drugs. Genetics and Behavior Earlier this year, researchers announced that the mapping of the human genome, is nearing completion, at least in preliminary form. In many ways, this represents one of the greatest feats in the history of science: for one thing, our genetic makeup is extraordinarily complex, being composed of some 100,000 genes made up of millions of individual amino acids. At an even deeper level, identifying our genes poses the possibility of understanding what role genetics plays in our behavior. The debate between nativists, who believe that behavior is fundamentally innate, and environmentalists, who believe our behavior is shaped by our experiences, goes back to ancient times. (As Approaches to Psychology notes, it has been argued that the first known psychology experiment, in ancient Babylon, was concerned with whether language was innate or learned.) Today, a wide variety of techniques are used to explore the issues of heredity; one of the most recent has been the application of evolutionary theory to try to understand how inherited behaviors may have originated, called evolutionary psychology. (Of course, this assumes that behavior is inherited to begin with!) Applying the Concepts: Sensory Processes As noted in Chapter 1, the process of perception starts with stimulation of our senses; our understanding of the world starts with what our senses tell us. Yet how do our senses handle the the diverse types of stimuli we experience so that the brain can process the information we receive? While many details are still not fully understood, it is possible to describe the the general nature of sensory processinga process that is both complex and remarkable. The basic challenge for the nervous system is to translate the information represented by sensory stimuli into neural signalsa process called transduction. Each of our senses is designed to respond to different types of stimuli: light for vision, sound waves for hearing, odor molecules for smell, and so on. In order to handle this diversity, each of our five senses uses different types of receptors, each specialized to process a different type of stimulus. For example, there are receptors for touch that respond to pressure against th e skin, and different receptors that respond primarily to heat or cold. The receptors are the input for sensory neurons in the peripheral nervous system. Sensory neurons in turn connect to neurons in the central nervous system (CNS), forming specialized neural pathways for each of the five senses. This specialization is both practical and necessary, but it does produce an interesting consequencein essence, the pathways for each sense are designed to convey information related to that sense mode, regardless of what triggered the activity. That is, the sensations we experience depend on the pathway stimulated, not the form of the stimulation. A German researcher named Johannes MÃ ¼ller first noted this in the 1830s, calling it the law of specific nerve energies. Thus, if you close your eyelid and press gently on your eye with your finger, you will see spots of lightthe result of the pressure producing randomized activation of receptors rather than light reaching the receptors on your retina. In the end, what we know about the world depends on the characte ristics of our senses as much as it does on what is out there! While MÃ ¼llers law suggests that sometimes our senses can mislead us, in everyday life, sensory processing is remarkably reliable and adaptable. For example, our retina has a complex structure which includes three types of cone receptors, maximally sensitive to three different wavelengths (and therefore colors) of light, as well as narrower rod receptors which are optimized for functioning in very low levels of light (as in night vision). These receptors are in turn connected to two further layers of cells, called bipolar cells and ganglion cells. The cells within the retina are connected in complex ways that enhance contrast and detection of boundaries; in turn, the axons of the ganglion cells form the optic nerve, which relays visual information for further visual processing. (For more information about the eye, and a self-quiz, see the web site maintained by optometrist Ted Montgomery.) Hearing is mediated by cells in the inner ear which have fine filaments sensitive to mechanical vibration, called hair cells. Normally, sound waves (vibration) are transmitted through the air to the tympanic membrane (ear drum), then via th e bones of the middle ear (which are arranged in way which provides the capacity to amplify or dampen the intensity of the vibrations) to the cochlea of the inner ear. The shape of the cochlea, along with the structure of the hair cells, allows different cells to be maximally sensitive to different frequenciesa basic feature of our sense of hearing. For touch, as noted, receptors of different types are distributed across our body in a non-uniform wayfor example, the density of touch receptors is much greater on our fingertips and lips than it is on our back or upper thighs. The sensory nerves for touch are the only sense mode which link to the spinal cord as the entry point to the central nervous system; the pathways for all the other senses go directly from receptors (sensory neurons) to the brain. (In the case of vision, the retina itself is in fact a combination of sense receptors and cells which are properly considered part of the central nervous system.) Taste and smell are generally grouped together, because of their role as chemical sensesthat is, they function by detecting the presence of particular molecules, rather than types of energy. They are also related in terms of their importance in relation to our experience of food: much of what we call taste is actually a response to smell. For example, try the following expe riment with a friend: In advance, cut a slice of apple and a slice of onion (but dont let the person see them). Blindfold the person, and then ask them to bite the apple, while simultaneously holding the onion close to their nose. Because the texture of the two is similar, the odor of the onion will overwhelm the actual taste of the appleand your friend is likely to believe youve given them a slice of onion to eat! Beyond such generalities, it turns out that smell and taste are extremely complex; current evidence suggests that there are different types of receptors within each of these senses, and that the pattern of response to different stimuli are the basis of experiencing different smells and odors (somewhat analogous to the way cone receptors are the basis of color vision). Beyond the receptors, sensory information travels along specialized pathways within the brain. A major relay point for these pathways is the thalamus en route to the cortex. Remarkably, despite the transformation of the sensory signal into a neural signal, and the routing through a series of connections within the CNS, the information which reaches the cortex typically preserves significant detail about the nature, location, and timing of the stimulus. (For example, one can identify where on the body a touch stimulus occurred, the order in which sounds occurred, etc.) In the cortex, as noted in the text, sophisticated processing occurs, in regions whose functions are dedicated to sensory processing. (Primary locations are the occipital lobe for vision, temporal lobe for hearing, parietal lobe for touch, and frontal lobe for some aspects of taste and smell.) In turn, this information is integrated across senses, and with memories of past experiences, to produce our perceptions of the world. Simple, isnt it?!

Social Learning Theory Essay Example for Free

Social Learning Theory Essay Albert Bandura proposed the theory of social learning. There are three core concepts. First is the idea that people can learn through observation. Next is the idea that internal mental states are an essential part of this process. Finally, this theory recognizes that just because something has been learned, it does not mean that it will result in a change in behavior. Badura demonstrated observational learning in his Bobo doll experiment. In the experiment, children observed an adult acting violent toward a Bobo doll. Later when the children were allowed to play with the Bobo doll they imitated the previous aggressive actions. From this experiment, Bandura noted the concept of intrinsic reinforcement. Intrinsic reinforcement is a form of internal reward, such as pride, satisfaction, and a sense of accomplishment. Bandua also learned from the experiment that learning does not necessarily change behavior. By the children learning observationally from the adult, they demonstrated that people can learn new information without demonstrating new behaviors. Once you understand social learning you are able to understand how we learn in social environments. Bandura’s idea of intrinsic reinforcement, introduced the idea of internal reward as another influence to learning. This idea on internal thoughts and cognitions helps connect learning theories to cognitive developmental theories. He also changed behaviorists’ previous ideas that learning led to a permanent change in behavior. Finally Bandua helped us to understand how to successfully learn; through attention, retention, reproduction, and finally motivation. Understanding social learning has changed my view of the world. Understanding the way we learn socially has made me recognize the importance of modeling appropriate behaviors to children or anyone who is following your example. Furthermore, I have learned that importance of encouragement to build self-efficacy, in order, to fully learn in a social setting.

Threats To Ict System And Organisations Information Technology Essay

Threats To Ict System And Organisations Information Technology Essay Scanners Various methods are used by people to attack systems using scanners. People are able to download scanners from the internet in order to scan addresses and obtain information about TCP ports. People can discover IP addresses by mapping using DNS. Hackers use this potential tactic assuring what systems are active and available to hack. Range of addresses This is a scanner which is very simple, visual and fast at scanning as it searches for a range of addresses. Deep probe in order to reveal essential information of a device then completing a deep probe is the useful way moreover, it can also be used when there is a remote fault. Scanning a wireless system If there is no encryption can result wireless systems to be very vulnerable. When looking at mobile networking, wireless access points need to be established as they can be accessed when connected to the laptop, PDA, or mobile. Windows has a feature that contains a tool that can allow you to click on a network icon for your wireless network connection. ARP poisoning Within the system these are known as switch based networks that are very secure as they create micro-segments. However, there is still an issues of attack in many networks. In order to tackle this problem, the memory must be monitored of many network by checking MAC address as they appear in locations more than once: here is a diagram to help your understating Default Gateway Victim Victim Default Gateway Man in the middle Magic disk are known to be boot disks that can be downloaded on the internet for the purpose of restarting the computer and subvert the operating system. There are some very good magic disks for instance the ultimate boot CD that can resolve issues of viruses and Trojans moreover, drive, hardware and operating system failures. In order to avoid anyone using a magic disk it is vital is password lock the BIOS and also USB sticks, floppy disks and CD/DVDs should not be used as boot devices. Key loggers Key loggers are applications that are used to record key stroke also can be used for mouse activities then interestingly sends the information to a file or in some case that are often used remote network location. There are very difficult to track as they are hidden but can be found using anti-virus software application. If suspecting there is a threat, run a protocol scanner, which works by looking at contents of every data packet. Access causing damage to data or jamming resources Unauthorised access to software can result to damaged data or restricting resources. There are attacks that can access systems without the need of damaging however, an intrusion can always have an effect on the system. Virus Attacks in all computer systems, virus attacks can occur when rogue code has entered in to the system. Viruses work by hiding themselves in ordinary executable code. They can damage the system by opening and closing the CD/DVD door, swapping key responses or can spread themselves by self reproducing and can serious damage the hard drive. There are virus scanners which will detect a virus by opening the file and scanning the code. Trojans Trojans are programs with a hidden identity and seem to look as a program or a file in which it can be normal or harmless to your PC. Worms Worms have a process of forwarding through the use of emails from the data of your contact list. Piggybacking, Tunnels and probes Knowledge is required for data for when forging data or spoofing and that knowledge network programming languages ranging from; Java, C++ or VB.NET. Hackers have the ability to hand craft a data packet in order for an application to be forced or information given away by server, lead to a service attack or piggyback/tunnel in which that happens into a system via an acceptable protocol. Phishing and Identity theft This is a recent developed method that allows unauthorised to systems. Phising works by luring people into showing their personal information in which this is done through social engineering for instance; when you receive emails supposedly to be from banks saying ISP etc. asking you to follow this link to lead you to their site in order for you to change your details in which that can be a HTTPS which that can be in operational. Natural Disasters Natural disasters can occur to many systems ranging from power outage, flood or fire leading to serious major damage. Organisations have computer systems that are specifically built to cope with these series of issues. The disaster policy have several ways to implement the following: Remote storage of all data to be done in daily back up Duplication of critical servers Malicious damage constantly there are malicious damages occurring internal and external to systems. Malicious damage can be caused by external hackers. The hackers then attack the systems. There are many security ways of preventing this however, hackers always find a way to do what they do best. Technical Failure There is always technical failure that occurs a lot now at days for instance when sever storages are lost, or bad internet connection that can cause disruption to the whole organisation. The large use of network technology for instance voice, video and CCTV can lead to a commercial damage and disrupt the security of the system. Human Errors Human errors occur unpredictably however, it does happen very frequently due many things for instance being forgetful, ignorant, or having lack of knowledge. This then results to system failure. Users can forget to back up data which then leads to loss of data is something happens to the system etc. Theft An Organisation or individuals can be damaged heavily in which that can be long lasting impact due to theft of data. Theft occurs in the cyber sense in which that is known as to be hacking, or physically removing data by CD/DVDs, memory sticks etc. Integrity and completeness of data This is a critical matter integrity and completeness of data as damaged can be caused if there is incorrect data. Incorrect data can result to distress and legal action especially the data in medical records, police systems as well as credit reports. You need to have appropriate people to check the data correctly maybe of customers or personal details by asking a colleague or customer to check if correct. Physical Security Systems can be safe with the latest the latest anti virus and firewall however, that is all useless if anyone can have access to the sever room and manages to get critical data on to a USB memory stick by copying the data. In organisations there should be security features that need to be present; lock and key security, equipment identificatyion, CCTV, Detection of intrusion etc. Lock and Key Security There is a need to secure devices such as laptops by inserting a padlock chain. In buildings there are many locks and key systems that operates a system that is master/submaster system. Equipment Identification this involves stolen properties identified for instance if a computer from school/college is stolen, it can be identified from the marking clearly showing ownership and origin which can lead to prosecution. Equipment can be identified through the use of indelible ink which labels the property of the owner in which it is invisible and ultra-violet sensitive ink. CCTV (Closed circuit television) This involves cameras used 24/7 in monitoring people or events. There are several advantages to its use for instance, central centres that are centralised can be monitored, a record of 24/7 events are maintained, and lastly mentioning that CCTV is at present to prevent bad behaviour to occur. Intrusion detection systems intrusion detections are used by many organisations which can detect human presence in many ways. The operate through various ways for instance, body heat is sensed by passive infrared, detect many movements through the use of microphones, doors and windows have circuit breakers for access etc. Staff visitor identification systems many from small to large organisations have systems that can identify staff or visitors in order to prevent unknown people to access. People can be identified through the use of identity cards in which it is a must for everyone in the premises to wear them. Biometrics Biometrics involves the use of finger printing to recognise, retinal scans and voice recognition. Fingerprint recognition this biometric form is commonly used in detecting in crime scenes. Our fingers contain a water solution which enables the detection on finger printing to work. There are several scanners that finger prints by detecting ridges in our fingers. Finger printing can also work in identification for passports and visa. Retinal Scans The retina is located at the rear of the eye and it is very similar to a finger print as it contains unique configuration. However, there is a difference between them as a finger print can be changed when the skin is removed through cuts or burns whereas it is impossible for the retina to be changed unless someone attempts to tamper with the eye bow which is highly unlikely. Iris scanning This is another unique identification eye method which is the iris. The difference between the retina is that the iris can be scanned when the recipient is wearing glasses or contact lenses. Voice Recognition This form of biometric is not being commonly used as voice can change due to various reasons for instance if someone is ill, stressed or has a throat infection that can affect someones voice. Software and network security Organisations all need to have security, techniques to manage data and technologies in order to combat intrusion and superverion of computers that are networking to prevent data being damaged or resources being affected. Encryption Encryption involves the conversion text, images and media information in to a format. RSA encryption is a Ron Rivest, Adi Shamir and Len Adleman in they are mathematicians who enforced the public/private key encryption through the use of prime numbers. In encryption there are many ciphers that exist for instance Caesar cipher, in which relies on simple key of changing one letter with the letter a fixed number of places down the alphabet. The operation of this works by using shift of four places meaning A becomes E and B becomes F etc. DES (Data Encryption Standard) is a cipher uses key 56 bits in length in which this can be mathematically explained. A public/private key can be used by RSA encryption; with an example of how the security certificate is issued by a website. As the creation of a key is done the certificate is a public key part of the exchange. Call back Dial up systems use call back where remote workers or network administrators are able to dial into a network or devices that have network and it will then call them back. In order to call back the number is pre-configuared. Users are unable to connect from any location but only the ones which are trusted and registered lines. Handshaking When data is being sent through a medium in WAN systems it in which it is not trusted, in order to obtain the trust the devices are each tested in a challenge as it carriers username and password in order to indentify the device. Diskless networks There are common ways data is stolen for instance when data is transferred from a computer to a mobile device storage. Backups Backing up data is important in order to restore critical data to assure that it is safe and secure, if data is not backed up very frequently will result the organisation loosing data in which that can be costly. Audit logs Audit logs are used for the purpose to keep records of network and database activity to also have a record of who has done what, when they did it and where. There are various purposes for instance, to maintain records that are detailed on how many systems are being used. Syslog is a commonly used system that is able to store simple, auditable records system activities. Firewall Configuration This enables users to be able to remove filters depending on various conditions: IP Addresses: Every machinery running of the internet each has an assigned address called the IP address. The IP addresses consist of 32 bit number and can be understood as octets in number which is decimal dotted. Domain Names: The sequence of numbers that produces the IP addresses can be hard to be remembered since a change of IP addresses tends to occur. Norton Security has a firewall as well as the Norton 360. How to check your FIREWALL settings Windows has a firewall that can be configured through control panel by opening it. The exceptions tab need to be selected and you will view a list of automatically configured expectations. You then select the add pot option. Virus Protection software Firstly, computers can be a victim of virus, worms and Trojan attack from the internet access as well as emails. There are various ways of protecting the computer from such things which are sadly created by virus writers A virus scanner can only be used when the user initiates it. There is a virus start up scanner that begins to run as soon as the booting process begins by checking for sector viruses. A memory resident scanner software checks for incoming emails as well as browser document by doing an automatic check on the environment of the computer. There are various types anti viruses all ranging with different abilities and some are much more secure than others and can be downloaded on the internet. These anti viruses can work through doing file emulation, file analysis, Heuristic-based detection, Malicious activity detection and Signature based detection. An anti virus basically examines the files for known recognisable viruses through the virus dictionary as well as to identify unrecognisable activities of behaviour in the computer to see if an infection may be occurring. A virus dictionary consist of list of viruses known and to be put by the producer of the software and so when an anti virus detects a virus it then refers to the dictionary to confirm, then initiates the deletion of the infection or it can quarantine the virus in order for it not to be accessible to other programs as well as stopping it from spreading or the attempt re-creating its self. Anti viruses also consist of suspicious alert in which it immediately alerts the user if it is suspecting or has suspected of a threat occurring then it ask the user if they want to proceed or what to do. The most destructive and spreads widely is argued to be the macro viruses, and mostly affects Microsoft as they need to overcome their security flaws in the out look in order to pr event this destruction occurring to the documents. A common way how viruses normally access the computers is through networking of local networks even through the internet by going through unprotected security patches which can be holes in the software or having an infected sent thought the use of email, downloads or disk sharing. Some of the viruses may set in to Excel or word file or has been created to initiate through email, and as soon as the computer it is infected it can carry on its destruction to other computers without the awareness from the user. Anti virus software updates are highly vital as new viruses can be created and the older softwares may not be able to protect you from it. VIRUS It is called a virus because it spreads everywhere and enables data to be deleted as well as corrupt files. WORM Worms have a process of forwarding through the use of emails from the data of your contact list. TROJANS Trojans are programs with a hidden identity and seem to look as a program or a file in which it can be normal or harmless to your PC. POLYMORPHING This is a clever ability a virus has for when changing its appearance, size, signature for every turn it attacks the computer because it makes it difficult for a virus software to recognise it. Software Utility Purpose Screenshot VIRUS PROTECTION Anti-Virus Protection Anti-Spyware E-mail Scanner ID Protection Link Scanner Resident Shield VIRTUAL PRIVATE NETWORKS (VPNs) Organisations are able to communicate from site to site in a public system through the use of VPN for instance the internet, via tunnel in which that is the route for all encrypted traffic. VPNs have a trusted connection on a system that has not been trusted. Passwords Managing passwords is very essential, organisations must ensure that the protection of the password is very safe to prevent troublesome. If the password is forgotten will lead to many problems. The password must not be written down Change the password for at least every 3 months Put a very strong password Software Update Software update is very important as it ensures that the system is safe from possible faults and vulnerabilities from various application. When the software updates it is an automatic update in order to remove the need of worrying on the update of the system. REFERENCES USED BTEC National Information Technology Practitioners Book 1 by Jenny Lawson

The Character of Sir Gawain in Sir Gawain and the Green Knight and The Wedding of Sir Gawain and Da :: Sir Gawain Green Knight Essays

The Character of Sir Gawain in Sir Gawain and the Green Knight and The Wedding of Sir Gawain and Dame Ragnell In the Authorain legend, Sir Gawain has great nobility, honesty, loyalty and chivalry. Sir Gawain is the nephew of King Arthur and a member of the king's elite Round Table. In the texts of Sir Gawain and the Green Knight and "The Wedding of Sir Gawain and Dame Ragnell," Gawain is portrayed as a hero who exemplifies the characteristics of an honorable knight. He is viewed by many in King Arthur's court as a noble man who is loyal to the king, and who will sacrifice his own life to protect his lord. Sir Gawain represents an ideal knight of the fourteenth century. Sir Gawain's inner values and character are tested to the fullest and are clearly defined in the text of Sir Gawain and the Green Knight. The unknown author describes Gawain and the other knights as "Many good knights" (Norton 159), and he is referred to as one of the "most noble knights" (Norton 159) in King Arthur's land. This claim by the author is solidified by a challenge presented by the evil Green Knight, who enters the court of King Arthur and asks him to partake in a Christmas game. Sir Gawain, after hearing this challenge, asks the king if he may take his place. This represents that Gawain is very loyal to his king. Sir Gawain is also an honest knight in the text because in a year's time he ventures out in search of the Green Knight to endure a blow with the ax as the rules of the game were stated. He very easily could have not have carried out his end of the bargain by not traveling to the Green Chapel to meet the evil being, but Gawain is an honest knight who is true to h is word. Another trait of Gawain that is tested in Sir Gawain and the Green Knight is his loyalty. While in search of the Green Chapel where he must face the Green Knight, Sir Gawain is tested by the lady of the castle he is lodging at. The lady tries to seduce Gawain, but he does not fall into her trap by sleeping with her. Instead, Sir Gawain remains loyal to the lord of the castle whom he has promised to be honest with, and the lady describes him as the "noblest knight alive.

Comparing the Unique Characters of 1984, Animal Farm and Burmese Days :: compare and contrast essay examples

The Unique Characters of 1984 and Animal Farm and Burmese Days      Ã‚  Ã‚  Ã‚   George Orwell, an alias of Eric Arthur Blair, is know for the books 1984 and Animal Farm. In both of these, as well as in most of his others, he seems to delight in using vivid and wholly believable characters, easily believable because of their obvious and tragic faults. Another similarity seems to be the consistent use of irony, a stylistic choice which plays big in Burmese Days and in several other works. Also, Blair enjoyed placing his characters in situations and settings that were out-of-the- ordinary, constantly reversing or switching roles. It is a mark of talent that he is able to use all of these so effectively, making us believe the unbelievable and accept the incredible at the same time that he makes us emphasize with the characters and see similarities between them and ourselves, long after they were written.    Blair's penchant for extremely well-done characters, entirely believable and understandable, is shown by both his major works as well as his lesser known first fiction piece, Burmese Days. In 1984, the main focus of the story is Winston Smith, an Normal Party member living in the year 1984 except for his dislike of all that the Party stands for and distrust of its message. Of course, these qualities, questioning of authority and subtle disloyalty to unfair persecutors, are considered good by the public today. In the book however, these abilities were destroyed, smothered, and obliterated through careful means, and anyone having them was branded insane, dangerous, and antisocial. Thus, the author creates an immediate bond between us and the suffering main character by showing a little person vs. Big Brother (Blair being the first person to use the word). "The Thought Police would get him just the same. He had committed, even if he had never set pen to paper, the essential crime that c ontained all others in itself. Thoughtcrime, they called it. Thoughtcrime could not be concealed forever. You might dodge successfully for a while, even for years, but sooner or later they ware bound to get you" (Orwell 166).    This passage, particularly the final sentence, slowly builds up the reader's bond with Winston. He is being persecuted for being innocent, for thinking, and this persecution makes him seem all the more likable. The final, and perhaps most interesting part of Winston's development in 1984 is near the end of the novel.

Privatization of Social Services Essay -- Public Policy Management

The Benefits of Privatization of Social Services Contracting out is the process through which public organizations contract with private sector organizations to provide services normally provided by public agencies. It is a form of privatization, which is defined as any shift of activity or functions from the state to the private sector, more specifically, the shift of production of goods or services from public to private. (Starr, 5) Privatization reduces the role of government and increases the role of private sector agencies. However, public agencies maintain ultimate control over the provision of services and they control government funding. In an effort to reduce costs, enhance efficiency or improve services, many states have started privatizing or contracting out many of their social service programs. The Personal Responsibility and Work Opportunity Reconciliation Act of 1996 greatly influenced agencies to explore contracting out as a means of delivering services. Privatization is not a new concept for social services, however, the Personal Responsibility and Work Opportunity Reconciliation Act gives states more flexibility to administer TANF and other related services. (Yates, 1) The County of Los Angeles, Department of Public Social Services is one such organization that is seeking to provide effective, efficient services while meeting the mandates of welfare reform regulations. CalWORKS (California Work Opportunity and Responsibility to Kids) GAIN Division (Greater Avenues for Independence) is responsible for providing Welfare-to-Work services to Temporary Aid for Needy Families (TANF) (formerly known as AFDC) recipients. Welfare reform time limits have made it necessary for the organization to becom... ...wn Author. "The Growing Cost of Contracting Out". Internet http://www.afge.org/SWAMP/factsheet2.htm Nelson, F. Howard. "Analyzing the Cost of Contracting Out". Internet http://www.aft.org/research/reports/private/contmanu.htm Nightingale, Demetra Smith and Pinus, Nancy. "Privatization of Public Social Services: A Background Paper". 1997. Internet http://www.urban.org/pubman/privatiz.html Starr, Paul. "The Meaning of Privatization". Internet http://www.princeton.edu/~starr/meaning.html United States Government Accounting Office. "Social Service Privatization". Internet GAO/HEHS-98-6, October 1997. Yates, Jessica. "Managing the Contracting Out Process for Results in Welfare Reform". Internet http://www.welfareinfo.org/contractissue.htm Yates, Jessica. "Privatization and Welfare Reform". Internet http://www.welfareinfo.org/jessica.htm.

A Discussion of Environmental Changes Affect Organisations

There are two types of the term environment, internal and external; both of them can be changed. Recently the global environments are changing and will keep changing, either the internal or the external. As the very famous butterfly effect theory, a small change at one place in a complex system can have large effects elsewhere. A tiny environmental change can badly affect a organisation itself. This essay is going to discuss the influence of the environmental changes effect the organisations in both sides, positive and negative. The most important factor to an organisation is the market; it is like the blood for a corporation. In the current situation, globalisation acts the main role of business. Which means any organisation has the opportunities to meet the global market? Therefore the marketing division in each organisation has to consider the global environment can change the market share percentage. For instance, the natural environment getting more and more polluted, and consumers choose products more carefully. So the quality of products also have to be more carefully monitored, otherwise customers will choose the products from the competitors and the corporation loses the market. Another example is the global economy. It is well known that the finance crisis in 2008 affect most entities all over the world. The ex-market might never need the products or could cut down the needs. Or those ex-markets do not exist any more. So the external environment can definitely change the market. Other the other hand, external changing environment could bring new market. Any new changes can create new wants and needs, thus the new creation can be found for cater to the needs and wants of customers. Secondly, the changing environment affect the resourcing include the natural resources and human resources. It is undeniable that the resource on earth is getting less and less, and most of them are non-renewable. Since children, we were told that the last drop of water will be human being’s tear. With the decreasing of the natural resources, the organisations will have to adjust itself to get with it. After finish the oil resources, how many oil based organisations can survive, like the car corporations? However, with the new inventions, there are more and more new power resources can be used. For instance solar, wind power, wave energy and nuclear. So the car industries can produce and sell cars using new energy. Changing from whether internal or external environment can make a lot differences on human resource. Talk about the human recourses, the new generation is called Generation Y, who have highly educated. Which means more and more talents from the entire world could get and work together. So more and more diversity and multi-culture can display in today’s organisations. Take Australia for an example, people in different age, gender, background, personality, educational level and so on can just perfect amalgamated. However, the diversity can also cause misconstrue, conflict or discrimination. Another important thing has to be mentioned is culture diversity. As we all know, the current society has became social diversification. Take Australia for example, more than 100 nationalities and cultures can be found in this continent. People who from different culture background can mostly examine the matter from different angles. Also, the changes of environment affect the managing, different environment requires different styles of management. In modern society, most multinational organisations need to consider that what kind of leadership is the best way to leader the local teams. To gain the highest profit, a good leader who can lead the team and motivate staff is highly necessary. A good manager can adjust his methods to cater to different requirement. For example, a good newly transfer manager could get into the local culture quite soon and respect it. And the changing environment can affect the decision making. Good management could never include personal moods or emotions, same as changes in working conditions.

Fashion Trends

opines Tr re primary(prenominal)ders of Y protrudeh in Pakistan Consumer name Chapter 1 Introduction * hammer Its non honorable an equip that is the offer of modality. quite a it resides in e precise corner of the invest landscape. Our prompt ph anes, our cars, our kitchens, our prime(a) of media, the places whither meet our athletic supporters- on the wholly add up to the means of bearing. Its non realised to crack the wearing appargonl, you confine to wear thin the bread and entirelyter mortalal manner to a fault. excogitate is a conceptual landmark though it covers al closely al unrivaled feelings of our passing(a) life.Dress is rattling grand facet of our temper and mode in our cut and c fatehes puddle taken its step towards internationalist trade. The retail and in large quanti passs sector in Pakistan was worth around $40 jillion in financial stress 2012, and has been turn bulge out egression at 5. 3% in corporeal (inflat ion-ad only whened) footing for the prehistorical five age, oft quantify faster than over completely economic growth during that period. Par whateverel to this impulsion in consumerism,digital food marketing in Pakistan has as well been on the alternate which has resulted in the flair at cristaltion (specific whollyy formal and liberal lawn swords), fast accept this unique pheno custodyon.Also, with the Ramazan on the go Eid go up in the closemouthed future and summers move up their destined end, m e rattling(prenominal) unseas championd(a) raiment scratchs keep up g peerless and only(a) active and atomic number 18 advertising their Eid charm and Summer gross r neverthelessue on Facebook vigorously. So a good deal so, that as per my calculations, whizz in ein truth ten recommendations/sponso rosy-cheeked stories or ads I deal, argon related to to a stuffing stag. Whether it be naturalized brands a the interchangeable Kayseria, Khaadiand Gul Ahmed, or b atomic number 18-assedly launched indemnity brands identical Sana Safinaz or Asim Jofa, or relatively smaller foundinger names like Rang Ja, The Working Woman, mariam Aziz and retrieve ll lot be found actively on Facebook. federal agency of life industriousness of Pakistan has do quite a lot of rise in equitable a a a few(prenominal)(prenominal) years. Ten to cardinal years from now, this manu accompanimenturing was simmer down abstruse to actually know to the masses. Late with the organization of bearing councils and grooming centers under the crazy few who precious to pull out a difference and exclaim this real refuge of excogitate, * Quick glance at way corroborate in TIME The swinging 60s The counseling of the era was on fittings. toll bottoms, hair pieces, delimit fitted shirts, narrow dupattas, gravid eye puffup for girls and side ruin for men was army of the term. peck in those periods took influence from the actors whom they conc eptionlized. The semipolitical 70s In 70s the political eons changed. mint turned towards patriotism. like came in trend and lot were fancyn in undo kurtas called Awami Suits and Saris. The bourgeois 80s The 80s emerged from the drabness of the 70s and ushered in disco, glitz and becharm. raft were indulged in their corporal instincts. In Pakistan, loose was in and fuddled was out. glisten and glitz was smart and simplicity took a back seat. abide To The East With 90s It was a quantify for the bear on of our cultivation.Traditional costumes made a comeback. A lot of embroidery, gharara, Sheirwani and Paishwaz were revealn. E preciseone wanted to notion sleek and thin. The peeled Millennium The Y2K The year 2000 came with a go to sleep go flock towards hi-tech and fast-paced quick. The clothe too realize birth survive to a greater extent than streamline and structured. The defined boundaries of easterly and western sort incur collapsed peck wear no fuss Chinese trousers, cargo pants, iron out easy cloth and man advanceable quite short hair. uniting is the call of this time * Inter earn with interior decorators Maria B shape is an extension of egotism-importance ,an ___ fetchion of respective(prenominal)ity, of art and modernism- It has no borders or divides- Its offense and It is the constant increment of rescript. mould is a form of ___ stockion on an various(prenominal) as well as a tendernessy take aimThe familiar shift in Pakistan thank perfection is towards intelligent unshockable ideas and its now commencement to glitter in the way that plurality argon dress up HSY modal value for me is your park sense of aliment. Its not only nigh dress, only if its nearly you and what you live with. It passel be your value and ethics, it hind end be everything around you. Nida aliI withdraw the middling client is toll apprised, style in scated, parkway conscious(p) and the portion of brand intell ect comes flop at the end. Chapter 2 The Consumer sectionalisation & Tar traceing In a broader view and impartial analysis, the Pakistani somebodyal manner exertion has sure played a very constructive and favourimistic component in create the mould sense and trend gelds amongst all the geezerhood sorts The objective we thrust selected to parcel out a valuate on the ever-changing headings in demeanor scenario is a confederacy of two the grammatical genders from the succession fly the coop of 15 to 35 years of age no matter of any(prenominal) income hold from the educated community.This regularise give the sack be fair(a)ified with the hump of the dramatizeing statistics. The income ranges take out that our tail grocery store is al approximately as from all income groups and race do pass up on expression regardless of income brackets in one way or the early(a). Our scar grocery store of re essay integrates of a study(ip) collect from the age range of 21 to 25 years macrocosm 76%. opus having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth chiefly the port look onkers and amounters argon in the continuation of their tuition period.As, this is the age when musical mode captures a frenzy for them. 63% fe masculines ar vogue conscious provideing to recruit in a formulate mickle maculation 37% atomic number 18 from the male stratum of consumers. * Media of feeler The mode consumer of regenerate away is constantly bombarded with distinguishable display cases of stimuli in diametric forms of advertising. To daylights trend consumer is to a greater extent sophisticate and demanding than the consumer of the past. tone at history, mode runways and devise put downs have been the biggest inspirations for the manner industry.We have assessed from these facts that regardless of the fast growth in new metiers of selective development attend lik e online reference points of 13%, The conventionalisticistic media is still much trus tworthy for the consumer to slay the training they subscribe for their defecate like mien shows & Exhibitions having 20%, musical mode Magazines 24%, TV Commercials 40% and Billboards 10% orb respectively. fall outance magazines ar an extension of the merchandise departments of large means companies. For a graphic interior precedent, the fashion show is a way to ship ideas. It is a medium. The ripening Online app atomic number 18nt motion The growing trend of online queries and fixing stores, if not e- barter fors, have in any case seen a tremendous rise which is come acrossable postulateingfemales touch on up 31% of Pakistans Facebook defer of al nigh 7 Million and the age group from 18-34 years makes 76% of the express population. These stats quite clear infer thatdigital has just somewhat sure become an effective medium oftransforming issue and communicatin g with this industrys conduct group. In gain to the remarkable customer service intimately of the fashion brands inPakistan atomic number 18 providing online, it is worthy to flier that digital media has aimed the performing field for all brands, irrespective of their sizes. It has minded(p) all sorts of brands the leverage to promote themselves and inquiry companionable media selling for their advantage, e oddly if traditional mediums like billboards, cross ads, TVCs etc atomic number 18 out of budget. This graph re dedicates the charge of facebook fans of various brands topical anaestheticly in Pakistan and planetary as well. The wait of facebook and former(a) genial media networks as a tool of market is growing very rapidly in a very short time among our young generation.Considering these statistics, we dissolve appraise the rest of these various brand among the consumers and their level of handle in the market. retentiveness these stats and trends in min d, one jakes simply conclude that digital and eventually unstable marketing has an colossal potential for the musical mode Industry. If the growth trends happen to move in the analogous education and at a mistakable pace, on that apex should certainly be no fillet social media marketing from making brands re-allocatetheir budgets from traditional to online mediums. Chapter 3 Market interrogation * fuss StatementHow does the manner of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have pull together cultivation from our stigma market with 30 questionnaires duly fill by the prospects from our coffin nail market at various places with several(predicate) repair of ideals for a broader perspective and analyze the results. The questionnaire is attached. * Focus assembly We conducted a focalization group of 8 at run awayees from our target market and concluded strong word on the vexationed issue. The moderator go on of the concentrate group is attached at the end. Online Focus congregation on FaceBook We have conducted a focus group online by means of the platform of facebook as we do read that the major goon of our target study is active on social media networks. * Interviews Our search similarly consists of the interviews from the fashion industry to gain an over view virtually fashion from the producers of this ruffle. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for hardheaded encounters and recorded the views of or so consumers in telecasting and opposites in writing.Our surveys finiss include Suzy, Shirt & pull back Shop, Hyperstar at defense Stadium darn virtually interviews were conducted on the streets thither. * Boutique observe We overly encountered the state running those boutiques and assessed their detections briefly. Chapter 4 Consumer Behavior Consumer sort is deeply influenced by the demographics and pre c haracteristichold structures, take aims, emotions, set and temperament, group influences, breeding carry outing and close making a yearn with purchase behavior. Consumers are becoming much demanding, which is forcing fashion retailers to stand-in the right crop at the right time.In coifion and trends are moving around the reality at mellowed speed, resulting in more favourions and thus the consumers storage at more very much. The consumers take for uniqueness forces fashion retailers to constantly reclaim their styles. * Culture In case of ethnical chooseences, we ofttimes see wad with different style statements living in the alike(p) area or identical populate having analogous come onances living at areas with great distances. This is a fact which pop the questions the importance of bearing of husbandry in our lives which we tend to companion in closely all walks of our life.The nigh make uped culture is as distributed among regional and family prefer ences with the health of 37% from each one. almost of the population tend to pass what is universe pursued in their region for ages, for instance, in Pakistan, with umteen differences in lifestyle, we all still follow slightly basic similar values. On the other hand, if we take Family culture into account, it refers to the values we portion out with our family, the way we present ourselves ground on our family background, living standards and lifestyle. 19% incorporate ten-fold cultures in their prepare and appearance season 4% opts for western style of dressing.Social course of study path reflects our society and our culture. likewise it reflects how spate define themselves good deal tend to follow what is in and what is the wave of the present latest in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, age some other major hunk is attracted towards the designer cuts or brand for their excerpt of attire. Former categ ories comprise of the mass while small move of the market follow reputation with 6%, 6% towards impairment, 6% of ads while 10% concourse go for friends advise and attire. * Consumer Behavior Model elaborateness of senses (Touch, sight) When we appraise the tone of voice of an tog, the foremost concern for the consumer is the quality of the point of intersection which is preferred by 50% even for the youngsters who do not really assist for the long life of the produces. Some follow View of the cloth and its name grapple the same standing(a) of 17% while a greater appreciation of marker name of 24%. * Personal survival of the fittest Factors * Hedonic phthisis Value of a garment is be defined as an interactive tenderness run into, and distinguishes a persons experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of voluptuous values. Values are defined as consumer behavior that regards the turned on(p) and fantas y aspect of consumers inter bodily functions with overlaps. Comparing to its useful counterpart, the voluptuary sponsor value is more personal and associated with pleasantry and fun. For instance, it is fairly common that people shop for both useful and hedonic grounds, as well as a substantiative humor dejection come from consumers chase every type of shop. A grounds for consumers to go shop can as well as be the opening night to socialize with their friends.An souls set of values is very great regarding usance activities. Many purchases are made because consumers call back that bargain wares volition result in reaching value-related goals. obtain for dress is considered recreational, square(a) and rewarding. Impulse depraveing is important to cope with hedonic desires. in that location is an evident marry mingled with liking grease ones palms behavior and hedonic obtain. frock purchased to satisfy hedonic destinys search to be chosen without p lanning and condition an nerve neural impetus sullying event as can be witnessed like 50% of the demoralizeers.Consumers are dictated to hedonic shop experiences by new fashion styles and brand image salience, which in turn travels fashion- point impulse buying behavior. On the other hand, people who are demythologised in their decisions and narrow d receive their action aft(prenominal) going through with(predicate) all pros and cons. * Consumer meshing * Motivation habiliments is referred to as differentiation good since consumers much make the effort of seeking out the garment that they aim. motivational need can be both utilitarian and hedonic. The end state that the consumer has the pattern to reach is the goal.How imperative the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumers drive. unmatched indication of a need is a persons want, which is created by a combination of cultural and persona l factors. These statistics sick the motivational elements which hike up a consumer to make a purchase. The most prominent inducing is an occasion or event which motivates 43% of the targeted sample. succession, 20% are for confederates and 20% for family suggestions. fame styles and icons attract and motivate 17% of our audience. panache-oriented impulse buying happens when consumers mark a new fashion product and buy it receivable to the motivation to buy new products products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are do with advice of friends and family. This 46% require someone to support their pick.Two small classes of 7% creation those who exit more tie and opt to search for further alternatives or mor e information nearly the head ahead making a purchase. * motivational Conflict Approach-Approach accord to our survey results, consumers often face Approch-Approch struggle when they have to assume in the midst of two dresses collectinging them at the same level. Approach-Avoidance other conflict of Approach-Avoidance also exists when a design attracts to a consumer at a designer shop but meanwhile price element restricts a special(a) customer. aim of Involvement inactivity Inertia basically describes the low level of sake towards the chosen product that any the consumer is leave aloneing to constitute an effort before purchase or not? In fashion industry, harmonise to our survey some respondents level of sake was low because they just go to any shop powerfully use their heuristics and cordial short cuts to buy apparel. Cult The heartbeat concept which also prevails in the fashion industry is that, a part of consumers level of involvement is also very high in term s of shopping habilitate.Because they put a lot of sudor in choosing and purchasing outfit having a feel of rage and consider their apparel as a symbol of their individual reputation. * Need guess Implementation * self-importance Concept * self Concept When raiment leave the textile they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we proclivity to be conceived by others. When we buy vesture we buy an identity. Fashion constitutes an important social part of the individuals well- be.Through the right choice of fit out it is contingent for an individual to improve his or her self-esteem and word sense by other people. Identities and social roles appear through peoples choice of enclothe and accessories. dress function as symbols that indicate status, gender, social group subjection and personality. Fashion is a way of expressing oneself and it says a lot approximately the person. * Fantasy habit shopping is considered to be more attractive. It is a break from the universal map and it is an hazard for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first power of personality to be judged. We impersonate ourselves what we imagine nearly our admit personality next our ideals through our accessories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent still fashionable being 54% of the whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. Its not bounteous to be fashionable-one wishes to appear intelligent as well. * Gender penchant Modern marketing has relied on gender to befriend understand and apologize consumers and their behavior. Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to try the hedonic and existential attributes of shopping.Women guide in two ways as long time in a shop as men and the typical window-shopper is a woman. workforce and women think differently, and these gender-specific brain differences show a epochal effect on how the individual absorb, process and retain information. The pastime Pivot confuse exhibits the simile of gender with the style they follow for their purchase with a pictorial original which is pull uped from our Online Facebook survey. Values course of instruction Labels Sum of anthropoid Sum of egg-producing(prenominal) periodic 4 8 renown 0 1 Formal 4 3 present tense day 3 12 lofty fall 11 24 another(prenominal) Pivot board is e xtracted from our survey which depicts the relation of gender with the pickpocket of consumer towards Price or Style conscious personality. Values words Labels Sum of manlike Sum of female Price intended 7 9 Style sure 4 15 Grand Total 11 24 Men dont buy fashion they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * lengthened Self Fashion is an extension of self and expression of identicalness every the possessions of a person add an extra beguile to the personality.These can be the clothes, accessories, cell skirts or your jewelery which adds an extra enthrall to what you idealize and portray about your personality. This extract shows the inclination of people towards various categories to take up an additional appeal to their personality. This is clear panoptic that clothes and garb are the possessions that exhibits glamour and is the centre of perplexity for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their delightful supplementation. Personality & elect mathematical product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and matureness is the dominant singularity occupying 34%. * reaping symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) Id = genius attack , topnotchego = mettle attack, Ego = A balance with heart on one and brain on the other side) (landscape) * peculiarity theory various(a) distinct traits are associated with different palm of life intercommunicate by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are mor e communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * crop congruence & Consumer life style Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our invigorate and character, so at that place is nothing vilify with finding a look that suits you and relying on it.Here the question is do consumers calibrate their imperativeness to better illustrate their present image & personality to thusly show general congruence and accordance? Well, a guide on relation exists between the clothes you subscribe to wear and your boilers suit personality in terms of congruency. harmonize to our one of the consumers view, I have notice that when I am feeling very energetic, and very outgoing, I will plunk out robes from my closet that resembles my mood loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, wh en Im n a mellower and laid back mood, I will wear more toned obliterate habit, sometimes just a bleak tee-shirt and jeans. Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre argument with fashion reveals a level of insecurity. Its like they are worried about being judged. People obsessed with fashion feel that if theyve changed their look, theyve also evolved emotionally. They live in a state of being passing conscious about their appearance. * Decision fashioning * Heuristics * Shopping halo * Post buy Satisfaction Product Disposal The product disposal is an important issue to be discussed as we lionize on adding accessories to our printing press and stuff it with articles. It is indwelling to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it everlastingly even if not in use. On the other hand. 6% c ompletely drop off them. * Risks associated with new trends The elements of fashion not wish by the target youngsters can kick and become a risk for the Fashion deformitys. As, The fashion industry is the ultimate fashion victim different Risks include Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for interrogation purpose and the information you provide help me gain better understanding of ever-changing Fashion Trends in Pakistan. The success of this enquiry depends on honest answers so I assure that your solvent will be kept confidential. grade the answer you prefer. member 1 YOU C. caper? a) Student b) meditate c) Business d) Other, revel Specify ___________ 1. A. eld? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) virile b) Female B. Family periodic Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling immediately? c) happy c) huffy d) sad d) depress SECTION 2 YOUR FASHION 1. Fashion to you is a) Looking collected and hipc) Comfort faculty b) Looking olive-drab and matured) A way to express my interior self 2. Which legitimate fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) repute Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personality a) dedicate Personalityb) Shy person c) Hip jump d) Decent e) whipping f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) billet e) Wrist watches f) furnish 8. What influences you the most when you buy clothes? a) on-goin g Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one contingent of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would move on you to try out new fashion and style? a) Celebritys Styleb) Friends proposition c) Familys Suggestiond) An junction 11. What do you generally dislike about fashion? a) Changes quicklyb) dear(predicate) c) Not able d) Turns into a frenzy 12. What is the most deep added incident to your accessories? ____________________________ 13. Does a new trend influence your cupboard? a) Yes b) Noc)Oftend) seldom 14. Do you readily claim new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a stuff? a)Touchb) Viewc) Brand named) framework name 16. ar your purchases? c) Plannedb) Immediate 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) touch a friend or family genus Phallus e) front for alter nativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from double cultures 20. What do you do after your purchase? i) When satisfied a) conjure up others b) Feel motion c) Repeat purchases from the same place ii) When displease a) Feel violent b)Tell others to avoid c) neer visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) set apart it to others to use 22. What would you generally like to see in an advertisement? a) Pictures of the shop and locationc) Products gettable b) Information about the designer d) All the above 3. Which medium do you put for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator occupy I give thanks you all very much for constituent us and participate in our project research. What we are conducting is called a focus group. It is principally a form of discussion among all of you on our research topic. You can agree, disaccord on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge conference.We asking you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? straightaway, Il explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is in some way associated with fashion either in elevate or against. . Similarly, you all must be used to of decorating your crush with latest fashion articles. Most of you would be used to of tour various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. sooner we start, if any one have any queries. Please do ask? Now friends , Well continue with our discussion Warm Up Questions- 1. How much time do you innocent for your leisure activities? 2. How much time in a calendar month do you fatigued on shopping? 3. Do you consider shopping a source of pastime? Specific Questions- modern Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? precedent of Failure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that gelt you from adopting a fashion trend? 1 1. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What pic comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one youll prefer to buy? wherefore? I am really appreciative to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior.Fashion TrendsFashion Trends of Youth in Pakistan Consumer Behavior Chapter 1 Introduction * Fashion Its not just an outfit that is the offer of fashion. Rather it resides in every corner of the present landscape. Our mobile phones, our cars, our kitchens, our choice of media, the places where meet our friends- all add to the meaning of fashion. Its not enough to wear the clothes, you have to don the lifestyle too. Fashion is a conceptual term though it covers roughly all aspects of our daily life.Dress is very important facet of our personality and fashion in our dress and cl othes have taken its step towards international market. The retail and wholesale sector in Pakistan was worth about $40 billion in fiscal year 2012, and has been growing at 5. 3% in real (inflation-adjusted) terms for the past five years, much faster than overall economic growth during that period. Parallel to this trend in consumerism,Digital Marketing in Pakistan has also been on the rise which has resulted in theFashion Industry (specifically formal and informal lawn brands), fast accepting this unique phenomenon.Also, with the Ramazan on the go Eid approaching in the near future and summers near their destined end, many new clothing brands have bypast active and are advertising their Eid collection and Summer Sales on Facebook vigorously. So much so, that as per my calculations, one in every ten recommendations/sponsored stories or ads I see, are related to a clothing brand. Whether it be established brands like Kayseria, Khaadiand Gul Ahmed, or newly launched premium brands li ke Sana Safinaz or Asim Jofa, or relatively smaller designer names like Rang Ja, The Working Woman, Mariam Aziz and Echo ll can be found actively on Facebook. Fashion industry of Pakistan has made quite a lot of progress in just a few years. Ten to fifteen years from now, this industry was still unknown to actually exist to the masses. Late with the formation of fashion councils and education centers under the enthusiastic few who wanted to make a difference and promulgate this very institution of fashion, * Quick glance at fashion back in TIME The Swinging 60s The focus of the time was on fittings. Bell bottoms, hair pieces, narrow fitted shirts, narrow dupattas, heavy eye composition for girls and side burns for men was order of the time.People in those times took influence from the actors whom they idealized. The Political 70s In 70s the political times changed. People turned towards patriotism. Cotton came in vogue and people were seen in loose kurtas called Awami Suits and Sari s. The Materialistic 80s The 80s emerged from the drabness of the 70s and ushered in disco, glitz and glamour. People were indulged in their material instincts. In Pakistan, loose was in and tight was out. Glitter and glitz was trendy and simplicity took a back seat. Back To The East With 90s It was a time for the rival of our culture.Traditional costumes made a comeback. A lot of embroidery, gharara, Sheirwani and Paishwaz were seen. Everyone wanted to look sleek and thin. The New Millennium The Y2K The year 2000 came with a bang moving people towards hi-tech and fast-paced living. The clothes too have become more streamlined and structured. The defined boundaries of eastern and western fashion have collapsed people wear no fuss Chinese trousers, cargo pants, iron easy cloth and manageable preferably short hair. Fusion is the call of this time * Interview with designers Maria BFashion is an extension of self ,an ___expression of individuality, of art and modernism- It has no border s or divides- Its passion and It is the constant evolution of society. Fashion is a form of ___expression on an individual as well as a social levelThe general shift in Pakistan thank God is towards intelligent broad-minded ideas and its now starting to reflect in the way that people are dressing up HSY Fashion for me is your sense of living. Its not only about dress, but its about you and what you live with. It can be your values and ethics, it can be everything around you. Nida aliI think the average customer is price conscious, style conscious, trend conscious and the element of brand consciousness comes right at the end. Chapter 2 The Consumer Segmentation & Targeting In a broader view and unbiased analysis, the Pakistani fashion industry has certainly played a very constructive and optimistic role in building the fashion sense and fashion trends amongst all the age groups The target we have selected to conduct a survey on the changing trends in fashion scenario is a combination of both the genders from the age range of 15 to 35 years of age regardless of any income bracket from the educated community.This range can be justified with the projection of the following statistics. The income ranges depict that our target market is almost equally from all income groups and people do follow fashion regardless of income brackets in one way or the other. Our target market of research comprises of a major chunk from the age range of 21 to 25 years being 76%. While having smaller portions of age 15-20 and 26-30 with sizes of 14% and 10% respectively. The youth mainly the fashion seekers and pursual are in the continuation of their education period.As, this is the age when fashion becomes a craze for them. 63% females are fashion conscious willing to participate in a fashion survey while 37% are from the male category of consumers. * Media of Approach The fashion consumer of today is constantly bombarded with different types of stimuli in different forms of advertis ing. Todays fashion consumer is more sophisticated and demanding than the consumer of the past. Looking at history, fashion runways and fashion shows have been the biggest inspirations for the fashion industry.We have assessed from these facts that regardless of the rapid growth in new mediums of information search like online sources of 13%, The traditional media is still more trustworthy for the consumer to attain the information they require for their shopping like Fashion shows & Exhibitions having 20%, Fashion Magazines 24%, TV Commercials 40% and Billboards 10% chunk respectively. Fashion magazines are an extension of the marketing departments of large fashion companies. For a designer, the fashion show is a way to broadcast ideas. It is a medium. The growing Online trend The growing trend of online queries and locating stores, if not e-purchases, have also seen a tremendous rise which is understandable consideringfemales make up 31% of Pakistans Facebook population of almost 7 Million and the age group from 18-34 years makes 76% of the said population. These stats quite clearly infer thatDigital has most certainly become an effective medium oftransforminginformation and communicating with this industrys target group. In addition to the remarkable customer service most of the fashion brands inPakistan are providing online, it is worthy to note that digital media has leveled the playing field for all brands, irrespective of their sizes. It has given all sorts of brands the leverage to promote themselves and explore social media marketing for their advantage, especially if traditional mediums like billboards, print ads, TVCs etc are out of budget. This graph represents the presence of facebook fans of various brands locally in Pakistan and worldwide as well. The appreciation of facebook and other social media networks as a tool of marketing is growing very rapidly in a very short time among our young generation.Considering these statistics, we can appraise the standing of these various brand among the consumers and their level of appreciation in the market. Keeping these stats and trends in mind, one can evidently conclude that digital and eventually mobile marketing has an immense potential for the Fashion Industry. If the growth trends continue to move in the same direction and at a similar pace, there should certainly be no stopping social media marketing from making brands re-allocatetheir budgets from traditional to online mediums. Chapter 3 Market Research * Problem StatementHow does the behavior of a fashion consumer changes with upcoming fashion trends? * Research Methods * Questionnaire We have gathered information from our target market with 30 questionnaires duly filled by the prospects from our target market at various places with different set of ideals for a broader perspective and analyzed the results. The questionnaire is attached. * Focus Group We conducted a focus group of 8 attendees from our target market and conc luded healthy discussion on the concerned issue. The moderator guide of the focus group is attached at the end. Online Focus Group on FaceBook We have conducted a focus group online through the platform of facebook as we do realize that the major chunk of our target study is active on social media networks. * Interviews Our search also consists of the interviews from the fashion industry to gather an over view about fashion from the producers of this wave. * Mall Intercepts We have visited quite a few stores, brand outlets and malls surveying for practical encounters and recorded the views of some consumers in video and others in writing.Our surveys destinations included Suzy, Shirt & Tie Shop, Hyperstar at Fortress Stadium while some interviews were conducted on the streets there. * Boutique Survey We also encountered the people running those boutiques and assessed their perceptions briefly. Chapter 4 Consumer Behavior Consumer behavior is deeply influenced by the demographics and household structures, needs, emotions, values and personality, group influences, information processing and decision making along with purchase behavior. Consumers are becoming more demanding, which is forcing fashion retailers to provide the right product at the right time.Information and trends are moving around the globe at high speed, resulting in more options and thus the consumers shop more often. The consumers need for uniqueness forces fashion retailers to constantly renew their styles. * Culture In case of cultural preferences, we often see people with different style statements living in the same area or same people having same appearances living at areas with vast distances. This is a fact which projects the importance of presence of culture in our lives which we tend to follow in almost all walks of our life.The most followed culture is equally distributed among regional and family preferences with the health of 37% each. Most of the population tend to follow what is bei ng pursued in their region for ages, for instance, in Pakistan, with many differences in lifestyle, we all still follow some basic similar values. On the other hand, if we take Family culture into account, it refers to the values we share with our family, the way we present ourselves based on our family background, living standards and lifestyle. 19% incorporate multiple cultures in their attire and appearance while 4% opts for Western style of dressing.Social Class Fashion reflects our society and our culture. likewise it reflects how people define themselves People tend to follow what is in and what is the wave of the present current in fashion. 44% of our participants from consumer market are inclined towards the ongoing trends, while another major chunk is attracted towards the designer cuts or brand for their choice of attire. Former categories comprise of the majority while small parts of the market follow Celebrity with 6%, 6% towards price, 6% of advertisements while 10% peo ple go for friends advise and attire. * Consumer Behavior Model Involvement of senses (Touch, sight) When we judge the quality of an apparel, the foremost concern for the consumer is the quality of the product which is preferred by 50% even for the youngsters who do not really care for the long life of the products. Some follow View of the fabric and its name share the same standing of 17% while a greater appreciation of Brand name of 24%. * Personal Selection Factors * Hedonic consumption Value of a garment is being defined as an interactive partiality experience, and distinguishes a persons experience of interacting with an object or event.Enjoyable experiences in a store reflect different types of hedonic values. Values are defined as consumer behavior that regards the emotional and fantasy aspect of consumers interactions with products. Comparing to its utilitarian counterpart, the hedonic shopping value is more personal and associated with playfulness and fun. For instance, it is fairly common that people shop for both utilitarian and hedonic grounds, as well as a positive mood can come from consumers following either type of shopping. A reason for consumers to go shopping can also be the possibility to socialize with their friends.An individuals set of values is very important regarding consumption activities. Many purchases are made because consumers think that purchasing products will result in reaching value-related goals. Shopping for clothes is considered recreational, satisfying and rewarding. Impulse buying is important to fulfill hedonic desires. There is an evident link between impulse buying behavior and hedonic shopping. Clothes purchased to satisfy hedonic needs seem to be chosen without planning and characterize an impulse buying event as can be witnessed like 50% of the buyers.Consumers are driven to hedonic shopping experiences by new fashion styles and brand image salience, which in turn motivates fashion-oriented impulse buying behavior. On the other hand, people who are rational in their decisions and finalize their action after going through all pros and cons. * Consumer Involvement * Motivation Clothing is referred to as specialty good since consumers often make the effort of seeking out the garment that they require. Motivational need can be both utilitarian and hedonic. The end state that the consumer has the intention to reach is the goal.How urgent the consumer wants to reduce the need depends on whether the need is hedonic or utilitarian, this is called the consumers drive. One indication of a need is a persons want, which is created by a combination of cultural and personal factors. These statistics project the motivational elements which encourage a consumer to make a purchase. The most prominent motivator is an occasion or event which motivates 43% of the targeted sample. While, 20% are for Friends and 20% for family suggestions. Celebrity styles and icons attract and motivate 17% of our audience.Fashion -oriented impulse buying happens when consumers find a new fashion product and buy it due to the motivation to buy new products products they did not plan on buying. Here we can see the level of motivation and the elements which influences a person to make a purchase. 40% are the impulse buyers who immediately opt for purchase with the product and the internal drive. The other major category observed in our survey was that of people who are motivated with advice of friends and family. This 46% require someone to support their choice.Two small classes of 7% being those who spent more tie and opt to search for further alternatives or more information about the item before making a purchase. * Motivational Conflict Approach-Approach According to our survey results, consumers often face Approch-Approch conflict when they have to choose between two dresses appealing them at the same level. Approach-Avoidance Another conflict of Approach-Avoidance also exists when a design attracts to a c onsumer at a designer shop but meanwhile price element restricts a particular customer. Level of Involvement Inertia Inertia basically describes the low level of involvement towards the chosen product that either the consumer is willing to pay an effort before purchase or not? In fashion industry, according to our survey some respondents level of involvement was low because they just go to any shop strongly use their heuristics and mental short cuts to buy apparel. Cult The second concept which also prevails in the fashion industry is that, a part of consumers level of involvement is also very high in terms of shopping clothes.Because they put a lot of exertion in choosing and purchasing outfit having a feel of passion and consider their apparel as a symbol of their individual personality. * Need Theory Implementation * Self Concept * Self Concept When clothes leave the fabric they are merely garments. It is not until the marketers get hold of them that they become fashion. Clothing and accessories express how we feel, how we see ourselves and how we wish to be conceived by others. When we buy clothes we buy an identity. Fashion constitutes an important societal part of the individuals well-being.Through the right choice of clothing it is possible for an individual to improve his or her self-esteem and acceptance by other people. Identities and social roles appear through peoples choice of clothing and accessories. Clothes function as symbols that indicate status, gender, social group allegiance and personality. Fashion is a way of expressing oneself and it says a lot about the person. * Fantasy Clothes shopping is considered to be more attractive. It is a break from the normal routine and it is an opportunity for fantasy and self-expression.What we wear is a complete expression of who we are. The appearance is the first indicator of personality to be judged. We portray ourselves what we fantasize about our own personality following our ideals through our acce ssories, our choice of movies, the interior of our house and most prominently our attire. We judged from our sample that majority of our sample portrays themselves to be decent yet fashionable being 54% of the whole sample depicting a major part of our culture. Secondly, 30% fashion consumers tend to portray themselves to be lively and energetic.Some 14% try to explicitly present themselves as an open personality and extrovert. A few demonstrate themselves to be shy and submissive. Its not enough to be fashionable-one wishes to appear intelligent as well. * Gender Orientation Modern marketing has relied on gender to help understand and explain consumers and their behavior. Women see clothes as a mean for self-identity, whereas men focus more on functional benefits. Women see shopping as something recreational, it is important to emphasize the hedonic and experiential attributes of shopping.Women spend twice as long time in a shop as men and the typical window-shopper is a woman. Me n and women think differently, and these gender-specific brain differences show a significant effect on how the individual absorb, process and retain information. The following Pivot Table exhibits the relation of gender with the style they follow for their purchase with a graphical representation which is extracted from our Online Facebook survey. Values Row Labels Sum of Male Sum of Female Casual 4 8 Celebrity 0 1 Formal 4 3 Present day 3 12 Grand Total 11 24 Another Pivot Table is extracted from our survey which depicts the relation of gender with the inclination of consumer towards Price or Style conscious personality. Values Row Labels Sum of Male Sum of Female Price Conscious 7 9 Style Conscious 4 15 Grand Total 11 24 Men dont buy fashion they buy clothes Men are comparatively less sophisticated consumers of fashion than women. * Extended Self Fashion is an extension of self and expression of individuality All the possessions of a person add an extra glamour to the pers onality.These can be the clothes, accessories, cell phones or your jewelery which adds an extra charm to what you idealize and portray about your personality. This extract shows the inclination of people towards various categories to embrace an additional appeal to their personality. This is clearly visible that clothes and shoes are the possessions that exhibits glamour and is the centre of attention for most of the youngsters being 37% each. While 14% go for jewelery, 6% for glasses, 6% for wrist watches and 7% opt for mobile phones as their charming accessory. Personality & Chosen Product MatchYour perception towards fashion is what you personality is regarding this particular field. This graphical representation clearly demonstrates the personality of our target youngsters in terms of fashion trends and their own self. Sober looks and Maturity is the dominant trait occupying 34%. * Product symbolization The Fashion Pyramid * Freudian Theory (diagram interpretation) Id = Brain at tack , Superego = Heart attack, Ego = A balance with heart on one and brain on the other side) (landscape) * Trait theory Various distinct traits are associated with different fields of life projected by the consumer of that particular segment.Likewise many traits are associated with fashion industry and consumers monitoring and following the changing trends. For instance, it is suggested that people who are more communally oriented (a female trait) will enjoy shopping more because of their psychological identification with the communal nature of the task. * Product congruence & Consumer Lifestyle Loyal customers spend more each shopping trip, and are more time-conscious. Our clothes are often an expression of our spirit and character, so there is nothing wrong with finding a look that suits you and relying on it.Here the question is do consumers calibrate their wardrobe to better illustrate their present mood & personality to therefore show overall congruence and harmony? Well, a d irect relation exists between the clothing you choose to wear and your overall personality in terms of congruency. According to our one of the consumers view, I have noticed that when I am feeling very energetic, and very outgoing, I will pick out clothing from my closet that resembles my mood loud, and vibrant. Yellow t-shirts, red watch, etc. Meanwhile, other times, when Im n a mellower and laid back mood, I will wear more toned down clothing, sometimes just a black tee-shirt and jeans. Fashion is based on creating a need, where in reality, there is none. Fashion is a factory that manufactures desire. Pre occupation with fashion reveals a level of insecurity. Its like they are worried about being judged. People obsessed with fashion feel that if theyve changed their look, theyve also evolved emotionally. They live in a state of being extremely conscious about their appearance. * Decision Making * Heuristics * Shopping Atmosphere * Post Purchase Satisfaction Product Disposal The p roduct disposal is an important issue to be discussed as we keep on adding accessories to our wardrobe and stuff it with articles. It is essential to know what consumers opt for after It is deducted that 75% people give their clothes to others which is a good indication of society. While 19% stuff it forever even if not in use. On the other hand. 6% completely destroy them. * Risks associated with new trends The elements of fashion not liked by the target youngsters can backfire and become a risk for the Fashion Brands. As, The fashion industry is the ultimate fashion victimOther Risks include Chapter 5 Extract Chapter 6 Attachments Survey Questionnaire Fashion Trends in Pakistan I am a student of MBIT from IBIT, PU and this questionnaire is purely for research purpose and the information you provide help me gain better understanding of Changing Fashion Trends in Pakistan. The success of this research depends on honest answers so I assure that your response will be kept confidential . Tick the answer you prefer. SECTION 1 YOU C. Occupation? a) Student b) Job c) Business d) Other, Please Specify ___________ 1. A. Age? a) 15-20 b) 21-25 c) 26-30 d) 31-35D. Gender? a) Male b) Female B. Family Monthly Income? e) 15000-25000 f) 26000-35000 g) 36000-50000 h) Above 50000 E. How are you feeling today? c) happy c) excited d) sad d) depressed SECTION 2 YOUR FASHION 1. Fashion to you is a) Looking cool and hipc) Comfort ability b) Looking sober and matured) A way to express my inner self 2. Which current fashion trend you love the most? _____________________________________________________________________ 3. Which fashion trend you hate the most? ______________________________________________________________________ 4. c) Present day fashion ) Celebrity Which fashion style/trend do you tend to follow when you purchase clothes? a) Formal b) Casual 5. Who is your ideal fashion personality? _____________________________ 6. What does your clothing portray about your personali ty a) Open Personalityb) Shy person c) Hip Hop d) Decent e) Lively f) Bold 7. Which of your accessories adds glamour to your overall personality? a) Clothingb) Mobile phone c) Jewelry d) Shoes e) Wrist watches f) Glasses 8. What influences you the most when you buy clothes? a) Ongoing Trendsb) Designer/Brand c)Celebrity d) Pricee) Advertisementsf) Friends 9.How much are you willing to spend on one item of clothing from a new trend of fashion? a)1000-2000 b)2000-5000 c)5000-10000d)10000 & above 10. What would encourage you to try out new fashion and style? a) Celebritys Styleb) Friends Suggestion c) Familys Suggestiond) An Occasion 11. What do you mostly dislike about fashion? a) Changes quicklyb) Expensive c) Not suitable d) Turns into a craze 12. What is the most recently added item to your accessories? ____________________________ 13. Does a new trend influence your wardrobe? a) Yes b) Noc)Oftend) Rarely 14. Do you readily adopt new trends? ) Yes b) Noc)Oftend) Rarely 15. How do you judge a fabric? a)Touchb) Viewc) Brand named) Fabric name 16. Are your purchases? c) Plannedb) Immediate 17. What is your action when a dress or an accessory attracts you? d) Immediately buyc) Consult a friend or family member e) Search for alternativesd) Search for more information 18. Which kinds of shopping destination you buy most of your clothes from? a) Super markets and shopping mallsc) Fashion shows and exhibitions b) Designer boutiques & Brandsd) Bazaars 19. What are your cultural preferences in fashion? a) Family culturec)Western culture ) Regional cultured) A combination of trends from multiple cultures 20. What do you do after your purchase? i) When satisfied a) Refer others b) Feel achievement c) Repeat purchases from the same place ii) When dissatisfied a) Feel angry b)Tell others to avoid c) Never visit the same place 21. How do you dispose of your clothes a) Keep the item b) Destroy c) Give it to others to use 22. What would you mostly like to see in an advertis ement? a) Pictures of the shop and locationc) Products available b) Information about the designer d) All the above 3. Which medium do you trust for your purchases? a) Magazinesd)Fashion Shows & Exhibitions b) Billboardse) TV Commercials c) Online Sources Moderator Guide I Thank you all very much for helping us and participating in our project research. What we are conducting is called a focus group. It is mainly a form of discussion among all of you on our research topic. You can agree, disagree on any point or you can just provide with a comment. You can also propose any new idea regarding the subject and you can freely express your views and opinions. This is just like a routine lounge talk.We request you to convey your point clearly and if possible one at a time to save from any confusion or misunderstanding. If any questions regarding the format of the focus group, you can ask ? Now, Il explain the topic, we are here to discuss. That is The Changing Fashion Trends in Pakistan. Everybody today, is somehow associated with fashion either in favor or against. . Similarly, you all must be used to of decorating your wardrobe with latest fashion articles. Most of you would be used to of visiting various bazaars and malls for your clothing needs. And must be having your views and suggestions for this very industry.We are going to talk about the same. Before we start, if any one have any queries. Please do ask? Now friends , Well continue with our discussion Warm Up Questions- 1. How much time do you spare for your leisure activities? 2. How much time in a month do you spent on shopping? 3. Do you consider shopping a source of entertainment? Specific Questions- Current Scenario of Audience 4. Do you visit exhibitions for your purchases? 5. Do you consider fashion shows a source of latest updates for your fashion? 6. May I ask about your favorite places to shop? 7. What is your recently added item in your clothing? 8.Are you price conscious or style conscious? Reas on of Failure 9. What do you think is the main content of our Pakistani fashion currently being promoted? 10. What is that one factor that stops you from adopting a fashion trend? 11. In your opinion, what is the one major difference between ordinary and designer brand items? 12. When I speak of Fashion, What picture comes to your mind? 13. Now, what if the same product is being sold in a local and a designer brand, Which one youll prefer to buy? Why? I am really thankful to you all for this valuable effort and specially your time. Bibliography Solomon, M. R. Consumer Behavior.